Category: Uncategorised

Encoura and Element451 have announced a strategic partnership to launch Encoura Connect, built with Element451, aimed at reducing the operational gap between predictive enrollment insights and day-to-day execution inside higher education engagement workflows. The collaboration embeds Encoura’s predictive models, proprietary research, and institutional insights directly into Element451’s AI-native CRM and agent workflows, with the goal…

Search is no longer a single behavior that marketers can optimize around one results page. It is splitting into two opposing habits at the same time: some users accept synthesized answers, while others actively look for unfiltered links, visible sources, and more control over the experience. That split changes the operator problem. Ranking still matters,…

Google is rolling out its AI-powered “Try on” feature in Singapore, adding a virtual try-on button to eligible apparel and shoe listings across Search, Shopping, and Images. The update signals a continued push to make product discovery more visual and lower-friction, while keeping the transaction on the retailer’s site after a shopper previews a look,…

Hyundai is turning its FIFA World Cup 2026 sponsorship into something much bigger than a traditional sports marketing campaign. The automaker has launched “Next Starts Now,” a global initiative that combines football stars, emerging athletes, robotics, creator content, fan experiences, and cultural storytelling under a single brand platform. At the center of the campaign is…

A new Cloaked study reveals a growing contradiction in AI adoption: Americans continue using AI-powered platforms while simultaneously taking active steps to limit the personal data those platforms can access. The survey of 1,009 U.S. adults found that only 18% trust AI companies to keep their personal data secure, yet most respondents remain active users…

MoEngage has launched Merlin AI Custom Agents, positioning the feature set around marketer-defined guardrails, step-by-step activity visibility, and an open Model Context Protocol (MCP) server for connecting with external AI systems. The release targets a common adoption blocker for agentic marketing workflows: teams want automation, but they also need auditability, controllable permissions, and the ability…

Zendesk has appointed Tifenn Dano Kwan as chief marketing officer as it looks to scale global demand for its AI customer service products. The hire lands as Zendesk positions its product roadmap around an “autonomous service workforce,” including agentic messaging and AI agents for voice and email, and as it points to accelerating AI bookings.…

Vaseline has named BLACKPINK star JENNIE as the Global Ambassador for its body care collection, marking a new step in the brand’s effort to position body care as a core part of modern beauty and wellness routines. The partnership centers on confidence, self-expression, and healthy-looking skin, with JENNIE fronting campaigns for Vaseline’s Gluta-Hya and Pro…

Most marketers discovered AI through content. They used it to draft blog posts, generate social copy, or speed up email sequences. That is a reasonable starting point, but it leaves a lot of value on the table. Campaign planning is where AI actually changes the economics of marketing. It is the upstream work that determines…

Aircall has acquired Piper AI, adding revenue intelligence and sales workflow orchestration capabilities to its customer communications platform. The aim is to move beyond capturing and summarizing calls and messages toward automatically updating CRM data, flagging deal risk, and triggering next steps across the full sales cycle. For go-to-market teams, the acquisition matters because sales…