Category: Uncategorised

Regal has launched Copilot, a tool designed to help teams create, test, deploy, monitor, and improve AI agents built on Regal’s platform for customer communications. Copilot is positioned as a builder that turns a user’s description of what an agent should do into a plan and implementation, using Regal capabilities like a unified customer profile,…

Coca-Cola is doubling down on emotional storytelling as it ramps up its FIFA World Cup 2026 marketing push. Its latest global brand film, “Uncanned Emotions,” shifts the spotlight from spectacle to something more visceral: the unpredictable, often chaotic emotional journey of football fans. This article explores how Coca-Cola is evolving its World Cup narrative strategy,…

Canva has acquired Simtheory and Ortto as it pushes further into AI-assisted work and marketing lifecycle tooling. Financial terms were not disclosed. The deals matter because they connect two fast-moving areas that marketing teams increasingly treat as one workflow: content production (where Canva is already a default) and campaign execution (where CDPs and automation platforms…

Ray-Ban has named BLACKPINK’s Jennie as its newest global brand ambassador, reinforcing a growing pattern: global brands are doubling down on Asian cultural influence to stay relevant. @rayban A global cultural force. @JENNIE joins the Ray-Ban family in 2026. ♬ original sound – Ray-Ban – Ray-Ban This article explores what’s behind the move, how it…

Natter has raised a $23 million Series A to scale its enterprise conversation intelligence offering. The round was led by Renegade Partners. The pitch is straightforward: replace slow, labor-intensive research cycles (surveys, interviews, focus groups) with AI-assisted, one-to-one video conversations that can be run at volume and converted into structured insights faster. For marketing and…

B2B outreach has a dirty secret: the majority of campaigns fail not because of weak copy or poor timing, but because they target the wrong person entirely. You can write the most compelling cold email in the world and still get zero replies if it lands in the inbox of someone who has no authority…

Moneta Money Bank says it has reduced go-live time for real-time marketing campaigns from weeks to hours by modernizing its marketing setup with SAS Customer Intelligence 360 and SAS Intelligent Decisioning on Amazon Web Services. The bank is positioning the work as both a marketing operations upgrade and a shift toward more contextual, event-driven engagement…

Third-party credibility signals have become non-negotiable assets in the food and beverage sector. When consumers face endless options on crowded shelves, they rely on external validators—chef endorsements, industry awards, nutritionist partnerships, and media recognition—to make purchase decisions. These signals cut through marketing noise and deliver what advertising alone cannot: independent confirmation that your product meets…

AI-powered design platform Picsart is making a calculated move into the creator economy, but with a twist that challenges how monetization typically works. Instead of rewarding reach, the company is betting on performance. This article explores how “Earn with Picsart” works, why it signals a deeper platform shift, and what it means for marketers navigating…

Sellsy has acquired RocketChart to expand its all-in-one cloud CRM and financial management suite with cash management capabilities for SMEs. RocketChart’s official website URL is not provided in the input, so RocketChart is mentioned without a homepage link. Short on time? Here’s a quick look at what’s inside: What Sellsy adds with RocketChart Why cash…