Category: Uncategorised

Most marketers discovered AI through content. They used it to draft blog posts, generate social copy, or speed up email sequences. That is a reasonable starting point, but it leaves a lot of value on the table. Campaign planning is where AI actually changes the economics of marketing. It is the upstream work that determines…

Aircall has acquired Piper AI, adding revenue intelligence and sales workflow orchestration capabilities to its customer communications platform. The aim is to move beyond capturing and summarizing calls and messages toward automatically updating CRM data, flagging deal risk, and triggering next steps across the full sales cycle. For go-to-market teams, the acquisition matters because sales…

DuckDuckGo is doubling down on a growing trend: users who want search results without AI-generated answers. As traffic to its AI-free search experience continues to rise, the privacy-focused search engine has launched new browser extensions that make its no-AI search mode easier to access and set as the default search experience. The move comes at…

Duolingo is giving former learners a second chance. As part of a month-long global campaign tied to the birthday of its mascot Duo, the language learning platform is allowing eligible users to restore their longest lost streaks, something its community has been requesting for years. The move is more than a goodwill gesture. It reflects…

Salesforce has launched AI marketing agents designed to help teams build pipeline, generate content, and run campaigns with shared customer and business context across its platform. The release positions “agentic” workflows as an execution layer for marketing operations, where agents assist with lead qualification, content production, and goal-driven campaign optimization as customer behavior changes. Table…

New research from EXTRA Gum suggests Gen Z may be the UK’s most self-conscious digital generation. According to a survey of 2,000 adults, 69% of Gen Z respondents say they frequently overthink day-to-day matters, compared to 63% of millennials and just 38% of baby boomers. The findings paint a picture of a generation constantly analyzing…

Sitecore has acquired Scrunch, adding AI-search monitoring and “answer engine” optimization capabilities to its digital experience platform stack. The move targets a fast-emerging marketer problem: buyers are increasingly forming preferences inside AI-generated answers before they ever visit a brand’s website, which raises the stakes for how brand messaging is interpreted, summarized, and cited by large…

KC Green, creator of the “This is fine” meme, has reached an agreement with AI startup Artisan after criticizing the company for using a version of his artwork in advertising. The dispute highlights a practical risk for AI and B2B marketing teams: recognizable creative references can create brand attention quickly, but they can also trigger…

If you’re reading this article, we bet that you’re new to the game. Welcome to the world of freelancing and buckle up because the journey is bumpy but highly rewarding and satisfying. Let’s start by talking about how the future of work is changing now. Lately, there are a lot more people taking up more…

As brands compete for attention in increasingly crowded media environments, LEGO is taking an unexpected route: comedy. Ahead of World Play Day on June 11, the LEGO Group has launched a global campaign starring Jason Momoa, positioning play as an essential life skill rather than just a childhood pastime. Created by Our LEGO Agency and…