Category: Uncategorised

Building influence in health technology requires more than just technical expertise or clinical knowledge. Industry leaders who shape conversations and drive innovation combine deep subject matter knowledge with strategic communication and relationship building. Recent data shows that 88% of business decision-makers believe thought leadership content improves their perception of organizations, while 47% say it directly…

RPGs remain a dominant force in global mobile gaming, but rising user acquisition costs and shifting player behavior are forcing developers to rethink how they drive in-app purchases. According to Mintegral’s latest report, despite bringing in over 40% of global IAP revenue in 2024, the RPG genre saw a 12% year-over-year revenue drop in Q2…

Social media plays a vital role in managing cybersecurity incidents and maintaining stakeholder trust during digital crises. When security breaches occur, organizations must respond quickly and effectively across social platforms to protect their reputation and keep stakeholders informed. According to recent studies, companies that respond to data breaches within the first 24 hours maintain significantly…

As AI adoption races ahead across Southeast Asia, monday.com is making its case for how teams should actually use it. The global work management platform has launched a 360° brand campaign in Singapore, aiming to show businesses how AI can help, not hinder, daily operations. With a mix of out-of-home placements, character revival, and regional…

Real-time risk monitoring has become essential for organizations facing rapid changes in technology, regulations, and market conditions. Modern enterprises deal with an increasing array of threats, from sophisticated cyber attacks to complex supply chain disruptions, making traditional periodic risk assessments insufficient. According to recent data from PwC’s Global Risk Survey, 95% of business leaders report…

Garuda Indonesia is taking its “Sky explorer” IP further with a fresh twist: a cross-industry marketing push that unites air travel, automotive, FMCG, and youth-centric storytelling into one cohesive brand universe. In its latest iteration, the airline has partnered with Mitsubishi Motors and OT Group to create a campaign that connects experience, movement, and consumer…

B2B buyers in Asia-Pacific are speeding up their purchase journeys, connecting with vendors earlier, and making decisions faster than they did just a year ago. That’s one of the standout takeaways from Green Hat and 6sense’s 2025 APAC B2B Buyer Journey Research Report. Based on insights from 632 organizations across the region, the report outlines…

Bad days happen, and today might just be that day.  A PR crisis can strike from anywhere — a viral social media post, a product issue, or even a comment from an executive. When a crisis hits, the first 24 hours are critical. How you respond will determine the extent of the damage.  This guide…

A martech stack, short for marketing technology stack, refers to the collection of technology-based tools that marketers use to plan, execute, and measure their marketing campaigns. This ensemble of software can range from email marketing platforms, CRM systems, analytics tools, to social media management apps, each playing a crucial role in the seamless execution of…

Salesforce just pulled back the curtain on its most ambitious AI upgrade yet: Agentforce 360. Billed as a platform to close the “agentic divide” between humans and AI agents, it marks a turning point in how the company envisions productivity, marketing, and CX at scale. Unveiled at Dreamforce 2025 in San Francisco, Agentforce 360 is…