Category: Uncategorised

In a crossover that merges toy culture with fine art, the Museum of Modern Art (MoMA) and Mattel have unveiled their first-ever capsule collection. The limited-edition lineup of toys and collectibles is inspired by modern art icons. The partnership is a multi-year global agreement that brings Mattel’s collectible-first platform, Mattel Creations, into alignment with MoMA’s…

Artificial intelligence has fundamentally changed how healthcare organizations connect with patients and stakeholders. Marketing executives now use AI to create personalized patient experiences at unprecedented scale, while PR teams highlight AI-powered drug discovery breakthroughs to media outlets and potential partners. The integration of wearable technology adds another dimension, providing real-time health data that shapes both…

Domino’s is back in the spotlight, but not for a wild pizza topping or delivery stunt. This time, it’s all about branding. The global pizza chain has unveiled its first full brand refresh in 13 years, and it’s designed to make every customer interaction, from the pizza box to the app interface, feel more craveable.…

Forget fancy campaigns. The key to rocking a cross-border marketing strategy is making your brand relevant through smart localization. Localization is a game-changer for big brands building a presence in new markets. Think Alibaba, Netflix, Coca-Cola, even Google – they all mastered localization in their content marketing. Done right, localization smooths your international expansion and…

Workforce management platform Factorial just dropped its new AI agent, ONE, aimed at helping business teams ditch repetitive admin and focus on actual performance. From streamlining payroll to fast-tracking PTO approvals and talent onboarding, Factorial’s bet on AI is clear: it’s not trying to reinvent workforce planning, it’s trying to make it disappear into the…

If you think LinkedIn is just a digital resume, think again. New research from St. Thomas University reveals that Gen Z is using the platform not only to get hired but also to cope with job search stress. And it’s working. Gen Z professionals with polished LinkedIn profiles are three times more likely to receive…

Skincare brand CeraVe has entered the big leagues. Literally. In a newly announced multiyear partnership, CeraVe is now the official skincare and haircare partner of the NBA. With athlete-fronted campaigns, edutainment collabs, and in-game branding built into the deal, CeraVe’s latest move offers a playbook for performance-driven consumer brands looking to break out of traditional…

Spotify is leaning all the way into its brand-meets-education formula. With the debut of “Tunetorials,” Spotify Advertising is turning media strategy lessons into music—literally. This new campaign reframes how-to marketing advice into six original tracks performed by emerging artists. The songs cover topics like building multi-format campaigns, measuring ROI, and leveraging Spotify’s first-party data. Think…

Media attention makes or breaks new AI health tech ventures. The most brilliant medical innovations can fade into obscurity without strategic public relations, while less groundbreaking solutions sometimes capture headlines through masterful PR execution. After working with dozens of health tech founders, we’ve identified the key PR approaches that consistently drive results for new ventures…

There’s a certain kind of founder or marketer who still believes TikTok success requires high-quality production, influencer deals, and a content calendar crafted like a Netflix release slate. Then there’s Serbiz. The Philippines-based hustle marketplace went viral across the Philippines and Vietnam. Not through paid ads or creative agencies, but by simply showing up daily…