Category: Uncategorised

Real Chemistry has acquired Spurwing Communications, making Singapore its first Asia Pacific strategic hub and giving the healthcare communications group a direct base in one of the region’s more complex healthcare markets. The deal brings Spurwing founder and CEO Emma Thompson into Real Chemistry as president, APAC growth, reporting to Kath Harrison, group president, international…

Formula 1 fandom is not just about the people who can afford a ticket to Silverstone. It is the group chats, the watch parties, the highlight clips, the live commentary energy, and the very specific ritual of snacking while the lights go out. Doritos is leaning into that at-home reality with “The Crunch Prix,” a…

FINN Partners has acquired Honner, the Sydney-based financial and corporate communications agency, giving the US-headquartered independent agency a direct base in Australia and a larger financial-services bench across Asia Pacific. The transaction brings Honner’s 25-person team into FINN, adds Sydney and Melbourne to the network, and places founder Philippa Honner into a regional role as…

e.l.f., L’Oréal and Tarte are among beauty brands leaning into AI for data mining, content creation, loyalist engagement via chat, and product discovery as a way to deepen consumer connections. The details were outlined in an official announcement, with the central theme being less about novelty and more about repeatable, everyday use cases that make…

If you spend any time in streaming culture, you know the energy shift when a creator-led competition series drops a new season. Fans start guessing the lineup, clipping predictions, and treating the cast reveal like a mini event, especially when the headliner is someone as chronically online (and algorithmically unavoidable) as IShowSpeed. In that context,…

Tenderness is not a vibe people typically associate with fast food advertising, which is exactly why this creative choice stands out. Instead of shouting about crunch, price, or limited-time urgency, this spot leans into a soft-boy ballad mood and lets the feeling do the persuading. KFC UK&I’s new film, “Surrender to Tender,” uses musician Frank…

Profound has launched Ads Studio, a new invite-only beta that lets marketers generate, measure, and optimize advertising campaigns inside AI search experiences. The product gives Profound a clearer paid-media layer on top of its existing AI visibility platform. It also gives marketers an early look at how performance measurement may change if more product discovery…

Veeam Software has appointed Mika Yamamoto as chief marketing and customer AI officer, combining responsibility for its global marketing organisation with oversight of its customer AI strategy. The role signals that Veeam wants marketing leadership to directly shape how AI shows up in the customer experience, not just in product messaging. The company has described…

Influencer brief templates are everywhere, but most of them still treat creators like media placements with a face. That is where campaigns start to wobble. A useful influencer brief template should give a creator enough context to make the right judgment in their own voice, while giving the brand enough structure to protect accuracy, compliance,…

When a real-life moment is already doing numbers online, brands do not need to invent a new storyline. They just need to show they were paying attention. That is why the Empire State Building proposal stunt, complete with a banner unfurled 1,454 feet above New York City, turned into a rapid-fire template for brand humor.…