Category: Uncategorised

PepsiCo is leaning into a simple behavioural truth: a lot of snacking is not a shared, sit-down moment. It is a quick, slightly impulsive pause that happens between errands, commutes, and everyday micro-stress. The company shared the update in an official announcement describing a new PepsiCo Europe Foods brand platform, “Now in a Solo Pack,”…

Ask an AI assistant to name the top content marketing platforms, and it’s a coin flip whether ContentGrip shows up in the answer, filed next to HubSpot and Semrush as if it were another subscription to compare. It isn’t. It’s a media publication with a byline and an editorial calendar, not a product with a…

Building a media list is one of those PR tasks that looks simple until a launch date is close and every contact suddenly matters. A media list is the working database of journalists, creators, analysts, newsletter writers, and outlet contacts who are genuinely relevant to a story. For B2B teams, the quality of that list…

Meta has rolled out Muse Image, its first image generation model from Meta Superintelligence Labs, and the launch is not only a consumer creativity update. The company says the model is already powering experiences across Meta AI, Instagram, and WhatsApp, with advertiser and agency access coming through Advantage+ creative in the coming weeks. That makes…

Formula 1 fandom isn’t just about being trackside. Most fans experience race day from their couch, gaming chair, or whatever screen they have nearby, and that living-room ritual has become part of what makes modern F1 feel social and shareable. Doritos is building its Formula 1 partnership strategy around that reality, pairing a global brand…

An influencer outreach template should not sound like a mass pitch with a creator’s name pasted into the first line. The point is to open a commercial conversation without flattening the creator into inventory. That means the template has to carry fit, compensation, disclosure expectations, and a clear next step while leaving room for the…

Banner ads were, for a long time, the default answer to “how do I make money from my website.” Slap a 728×90 at the top, a 300×250 in the sidebar, call it a day. That approach still generates revenue for plenty of sites, but banner performance has been quietly declining for years — banner blindness…

Zappi has launched Amplify AI, a predictive ad testing product built for marketers producing large volumes of social video, creator assets, and digital campaign variants. The company is positioning the release as a way to bring consumer feedback into creative decisions that often go live without formal testing. The practical question is whether AI can…

Animoca Brands has launched Minds, a $10 million funding program to support early-stage teams building on its “Minds AI” agent platform, positioning AI agents as a new distribution layer that brands will have to design for. The company shared the initiative alongside a broader push to make “always-on” agents easier to deploy and control without…

Alta has raised Series A funding to expand its AI agent platform for go-to-market teams, a category where sales automation, marketing automation, CRM, and revenue operations are starting to collapse into one workflow. The company is positioning itself as an execution layer that can research accounts, qualify inbound leads, run outbound sequences, support AI calls,…