Category: Uncategorised

The online travel agency Agoda is going all in on creator partnerships. The company has launched its Agoda ambassador program, offering influencers a new way to earn through affiliate commissions, complimentary perks, and potential campaign features. This article explores how the program works, what it signals about Agoda’s marketing strategy, and what travel and hospitality…

Financial technology marketing stands at a turning point as we approach 2026, with artificial intelligence and data analytics reshaping how companies connect with customers. The convergence of traditional financial services with digital innovation has created new opportunities for marketers to reach and engage audiences. Recent data from BCG shows that 89% of fintech companies are…

Singaporeans are known for their hustle, but Nestlé’s KitKat wants to slow things down. With the launch of Break Buddies, a new line of limited-edition plushies, the brand is inviting consumers to hit pause on their daily grind and enjoy a moment of downtime. This article explores how KitKat’s lifestyle-driven campaign taps into the rituals…

AI tools like ChatGPT, Claude, and Llama are increasingly doing more than drafting emails or generating social posts. They’re reshaping how marketers build audience personas, speeding up insights that used to take weeks to gather. But there’s a catch: the more lifelike these digital constructs become, the easier it is to over-trust their output. This…

Financial technology leaders face unique challenges in establishing their professional identity. The fintech sector’s rapid growth and increasing competition make it essential for executives to differentiate themselves through strategic personal branding. Research shows that 82% of consumers trust a company more when its senior executives maintain an active social media presence. For fintech CEOs and…

Social media platforms offer unmatched opportunities to promote lifestyle summits and create lasting connections with attendees. Recent data shows that 72% of event marketers consider social media their most effective marketing channel, with Instagram and LinkedIn leading platform engagement for professional events. The rise of short-form video content has transformed how audiences interact with event…

Taylor Swift doesn’t just drop albums. She reshapes marketing playbooks. This time, it wasn’t a surprise record or merch bundle that made waves. Instead, she filled cinemas worldwide with The Official Release Party of a Showgirl, a 90-minute behind-the-scenes feature tied to her 12th studio album, The Life of a Showgirl. With no trailer, no…

Meta just rolled out a new feature called Vibes, and let’s be honest—it’s not exactly what users were asking for. The short-form video feed, now live on the Meta AI app and meta.ai, delivers only AI-generated content. No creators, no influencers, just algorithm-driven visuals ranging from weird to surreal. This article explores what Vibes is,…

McDonald’s is resurrecting its once-iconic Monopoly campaign in the U.S. for the first time in over a decade. But this time, it’s not just about free fries or a trip to Orlando. It’s also about tapping into the post-scandal energy that made the game infamous and turning that cultural baggage into a strategic hook. Launched…

Public relations plays a vital role in communicating the benefits of functional nutrition for mental wellness to consumers and stakeholders. As mental health concerns continue to rise globally, PR professionals face unique opportunities to promote science-backed nutritional solutions that support psychological wellbeing. Research shows that 73% of supplement consumers actively seek products with clinical validation,…