Category: Uncategorised

Talking about data privacy usually makes people tune out. Permissions, settings, third-party access, all of it can feel like homework. That is why humour can be such a useful bridge: it lets people stay in the conversation long enough to actually learn what a feature does. In China, Apple is leaning into that behaviour in…

Bero is trying to win in a category where people are not just swapping alcohol for “something else,” but building new rituals around workouts, travel days, social hangs, and that whole “balanced lifestyle” identity. That context matters because nonalcoholic beer is getting crowded fast. Bero says it logged nearly US$10 million in sales in its…

Nestlé MILO Vietnam is betting that the smallest details are sometimes the most emotionally loaded, especially when they mirror how a lot of dads show up in real life: quietly, consistently, and without asking to be noticed. That’s the tension the brand is tapping into with “BA CODES OF LOVE,” a Father’s Day campaign built…

Google Pixel has rolled out a global “summer of football” campaign built around the messy, emotional reality of tournament fandom and the moments fans try to capture as they happen. Created with sports specialist creative agency Dark Horses, the work is designed to connect Pixel’s “Ask more of your phone” platform to real-world matchday behavior,…

AI commerce is not just shortening the path from discovery to purchase. It is removing the web page as the place where brands control the order of evidence. That changes the marketing problem. When a shopper asks an assistant what to buy, the brand may not get a landing page visit before the recommendation is…

Brands are learning that AI visibility is not free reach. Every answer box, chatbot citation, AI shopping recommendation, and automated customer interaction now carries a second cost: the burden of proving that the brand is still reliable when the interface is no longer fully under its control. That cost is rising because consumer behavior is…

AI skepticism is becoming a real audience segment, not just background noise, and it is changing how brands should talk about automation, data use, and “smart” features. The company described the dynamic in an official update on its site, framing AI skeptics as highly sensitive to messaging and quick to punish overreach. What is easy…

Gen Z doesn’t just discover drinks from glossy brand ads anymore. A lot of the “should I try this?” moment now comes from watching someone in an apron make it, talk about it, and casually answer questions in the comments like it’s a friend-to-friend rec. In that context, Starbucks will pilot a custom Creator Network…

Reactive PR is the discipline of responding to a live news moment, trend, issue, or journalist need quickly enough to earn useful coverage. It is not the same as posting a funny reply on social media and hoping people notice. For B2B PR teams, the real work is knowing which moments deserve a response, which…

Tango has brought back its 1990s tagline “You Know When You’ve Been Tango’d” for the first time in more than two decades, positioning it inside a new brand platform called “Wrecking Ball of Tang”. The platform, developed with VCCP, is designed to reconnect the brand with popular culture while keeping taste as the central point…