Category: Uncategorised

Timing matters more than ever on LinkedIn, and not just for your audience. Adobe Express just surveyed over 600 business owners and marketers to figure out when posts get the most attention. Their findings suggest many professionals might be getting their timing wrong. Most marketers stick to posting on Mondays and late mornings. But according…

Public relations plays a vital role in promoting responsible gambling practices within the gaming industry. As gambling becomes more accessible through both land-based and online platforms, operators face increasing pressure to protect players while maintaining profitable operations. PR strategies focused on responsible gambling help organizations build trust, meet regulatory requirements, and create sustainable business practices.…

A new job listing reveals plans for campaign tools, attribution, and platform integration OpenAI, the company behind ChatGPT, is taking a significant step into MarTech territory. A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to build in-house tools for campaign management, real-time attribution, and ad platform integration. The…

Avi Schiffmann wants you to hate his startup’s ads, and maybe that’s the point. The 22-year-old founder of AI companion company Friend has launched what he claims is the first major AI-focused out-of-home campaign, dropping over US$1 million to blanket New York City’s subway system with provocative posters. But rather than sell the idea of…

OpenAI may be one of the most watched companies in tech, but internally, it still operates more like a startup. That’s the message from James Wilczynski, OpenAI’s first Communications Director based outside the US, as he lifted the curtain on how the company navigates PR, storytelling, and trust at the recent PR Asia conference in…

Netflix and AB InBev are teaming up to bring beer brands directly into the streaming experience, both on-screen and off. This new global partnership spans title integrations, co-branded activations, event sponsorships, and even NFL ad buys. It marks one of the most expansive commercial tie-ups in Netflix’s history. For marketers, the deal signals a strategic…

Andy Morley, Uber’s Chief Marketing Officer for Asia Pacific, is stepping down after nearly a decade with the company. His exit marks a major leadership transition for the ride-hailing giant, especially across a region where marketing strategy has been pivotal to growth. This article explores Morley’s legacy, what the transition signals about Uber’s evolving marketing…

Public relations plays a vital role in reducing health disparities by promoting technological solutions that increase access to quality healthcare for underserved communities. Through strategic communication and partnerships, PR professionals connect life-changing innovations with the populations who need them most. The intersection of PR, health technology, and social equity represents a powerful opportunity to address…

The long-brewing TikTok drama may have finally found a resolution, at least on paper. President Donald Trump has approved a US$14 billion deal that will keep the video platform operational in the United States but under a drastically different ownership structure. Backed by enterprise tech company Oracle, private equity firm Silver Lake, and the Abu…

Artificial intelligence and quantum computing technologies are rapidly reshaping the cybersecurity public relations landscape, creating new challenges and opportunities for communication professionals. PR teams now face increasingly sophisticated cyber threats that can damage organizational reputation within minutes, while also needing to maintain compliance with complex global regulations. Recent data from Arctic Wolf’s 2025 Trends Report…