Category: Uncategorised

When family budgets tighten and discretionary spending shrinks, toy companies face a harsh reality: products once considered must-haves suddenly become optional luxuries. PR directors at mid-sized toy firms know this pressure intimately, watching sales figures drop while executives demand proof that communication strategies deliver measurable returns. The good news? Strategic public relations can transform economic…

Independent event operators are getting a much-needed boost in their fight for survival. Opendate, a platform purpose-built for live events, has raised a US$14 million Series A led by venture studio High Alpha to double down on its mission: building an operating system that helps small and midsize venues move faster, market smarter, and own…

Google Trends just got an AI makeover, and for marketers, that means fewer clicks and faster insights. The tech giant announced a major revamp of its Trends Explore page this week, rolling out a Gemini-powered interface that automatically surfaces relevant trends, suggests related search terms, and reduces the manual labor of comparative research. The new…

For the past few years or so, many digital PR rooms have put brand mentions at the center as an SEO ranking factor. The pitch was simple: Get brand mentions from authoritative media sites, and visibility will follow, even without the need for any linking. The reality is very different. These strategies often produce reports…

TikTok is taking another stab at reshaping short-form entertainment, but this time, it’s not doing it on TikTok. The company has quietly released a new app called PineDrama in the US and Brazil, signaling a strategic shift into the growing category of serialized microdramas. Billed as a standalone platform for bite-sized TV, PineDrama offers one-minute…

A celebrity-fronted tourism campaign just became the latest flashpoint in the ongoing debate over AI in marketing visuals. The Tourism Authority of Thailand (TAT) is facing online scrutiny after releasing a high-gloss image of BLACKPINK’s Lalisa “Lisa” Manobal drifting across Udon Thani’s Red Lotus Sea. The dreamy image, featuring vibrant skies and an uncanny stillness,…

Investor relations professionals face a paradox: markets demand more transparency than ever, yet the volume and complexity of financial data make clarity harder to achieve. Traditional earnings calls and SEC filings no longer satisfy sophisticated stakeholders who expect real-time insights, quantified productivity claims, and narratives grounded in verifiable metrics. AI has moved from experimental curiosity…

The Laughing Cow is proving that cheese can sell more than just snacks. It can sell culture, emotion, and community too. Bel Group’s legacy brand is back with its Cheesy Mood Café plushies in Singapore and Malaysia after selling out the first wave within weeks. This time, the limited-edition toys come with a festive Chinese…

Marketers are heading into 2026 with renewed budgets, bigger digital bets, and a growing headache: orchestration. According to Mediaocean’s latest 2026 Advertising Outlook Report, based on surveys of 320 marketing pros, nearly every digital channel is seeing increased spend, but the systems running them are not keeping up. This article explores the most pressing trends…

Netflix is making bold moves to lock in its acquisition of Warner Bros Discovery (WBD), revising its original cash-and-stock offer to an all-cash deal worth US$72 billion. At the same time, the streamer is flexing its growing muscle in advertising, announcing that ad revenue reached US$1.5 billion in 2025. This article explores Netflix’s updated acquisition…