Category: Uncategorised

Managing a public relations crisis requires swift action and strategic communication through local media channels. When organizations face reputation challenges, their response through local media can make or break public trust. Local media remains a powerful force in shaping community perceptions, with 75% of Americans trusting their local news organizations more than national outlets, according…

Alternative social networks are no longer fringe players. As users grow increasingly disillusioned with traditional platforms like X (formerly Twitter), attention is shifting to new entrants. Many of these are backed by major tech companies or fueled by decentralized, open-source ideals. This article explores Meltwater’s latest analysis of media mentions across these platforms from January…

Organizations face an increasing array of potential crises that can disrupt operations, damage reputations, and impact stakeholders. According to a 2023 PwC Global Crisis Survey, 95% of business leaders expect to face a crisis within the next two years, yet only 39% feel highly confident in their ability to respond effectively. Identifying potential crisis scenarios…

Mongolia is making a bold bid for global attention, and it’s doing it with cinema. A new three-minute film titled Go Mongolia, developed by Edelman, is taking center stage as part of a high-production push to reframe the country’s image internationally. Streaming now on global news outlets and digital platforms, the film elevates Mongolia’s vast…

Audi’s future Formula 1 team is already racing ahead in brand positioning. Ahead of its 2026 grid debut, the automaker has signed a multi-year partnership with adidas, naming the sportswear giant as its official apparel partner. This article explores what the tie-up means for both brands, how it fits into the broader trend of lifestyle-driven…

Building brand loyalty for supplement companies requires a strategic blend of public relations, consistent quality messaging, and customer-focused initiatives. The supplement industry faces unique challenges, from strict regulatory requirements to consumer skepticism about product effectiveness. PR strategies that prioritize transparency, education, and authentic customer relationships help supplement brands stand out in a competitive market. Through…

Anime has long been Japan’s most beloved cultural export. But across Southeast Asia, it’s no longer just imported fandom. It’s a living, evolving medium shaped by local creators, hybrid aesthetics, and emotionally invested communities. For marketers, this shift is more than a trend. It’s a wake-up call to stop treating anime as visual garnish and…

Serial entrepreneur Benjamin Zenou believes most agencies are approaching AI backwards. Instead of automating tasks, they should be systematizing the expertise that makes them unique in the first place. A year and a half ago, Benjamin Zenou and co-founder Jonathan Moraly sat down and asked themselves a hard question: “If everyone has access to all…

YouTube ads are the most common way for creators to earn money. But they are not always reliable. Sometimes, ads don’t pay much, and earnings can go up and down. Because of this, many creators look for other ways to make money. Some even combine YouTube income with side hustles, like using apps to earn…

Promoting family activities at ski resorts requires a strategic public relations approach that puts safety, accessibility, and fun at the forefront of all communications. PR professionals and resort marketers face unique challenges in attracting families to winter sports destinations while addressing common parental concerns about skill levels, safety measures, and entertainment options for all ages.…