Category: Uncategorised

Xtremepush has officially acquired Scrimmage, a US-based loyalty platform, in a move that underscores the growing demand for integrated customer engagement tools. With this deal, Xtremepush is aiming to become the first player to fully unify CRM, loyalty, and gamification into a single data layer. The acquisition also fast-tracks the launch of XP Loyalty, a…

Nitro Commerce, a lesser-known but fast-growing AI startup based in New Delhi, has raised US$5 million in a full-equity Series A round. The funding was led by Cornerstone Ventures and joined by India Accelerator & Finvolve, Equentis Wealth, Razorpay Ventures, and others. With this raise, the company aims to accelerate product development, scale hiring, and…

Marketing leaders face mounting pressure to justify every dollar spent on digital campaigns. The days of spray-and-pray advertising are over, replaced by an expectation that every impression reaches someone genuinely interested in your product. AI-powered targeting algorithms now make that precision possible, analyzing behavioral signals at a scale no human team could match. These systems…

Reddit is stepping up its advertising game with a new AI-powered media-buying solution called Max Campaigns. The tool, currently in beta, promises to streamline ad management while giving brands deeper visibility into Reddit’s unique communities and behaviors. Unveiled at CES in Las Vegas, the rollout is part of Reddit’s continued push into performance advertising and…

Independent martech agency PMG has acquired Digital Voices, an influencer marketing firm with offices in London, New York, and Costa Rica. The deal brings 70 staff into PMG’s organization and strengthens its capabilities in creator-led campaigns, particularly across the UK and US. The acquisition also adds two proprietary tools—Chord and Composer—into PMG’s existing technology stack.…

While AI headlines in 2025 focused on breakthroughs and product launches, 2026 is shaping up to be the year it hits the workforce. A recent TechCrunch survey of enterprise-focused venture capitalists revealed a striking pattern: even when they weren’t asked about labor directly, many brought it up. This article explores what enterprise investors are expecting…

Content marketing is no longer just an option; it’s a necessity for any brand looking to thrive. At the core of an impactful content marketing strategy lies a robust brand foundation, built upon clear brand pillars. At the core of an impactful content marketing strategy lies a robust brand foundation, starting with a clear brand…

Health tech organizations face an increasingly competitive battle for qualified professionals who can bridge clinical expertise with technical skills. Traditional recruitment methods—job postings, LinkedIn outreach, and recruiter calls—no longer generate the volume or quality of candidates needed to fill specialized roles. Top talent now researches company culture, mission alignment, and growth opportunities before considering an…

OpenAI is making a serious push into the audio space, and it’s about more than giving ChatGPT a better voice. According to The Information, the company has consolidated its audio-related engineering, research, and product teams in recent months, all pointing toward a hardware release focused on audio-first interaction. The debut is expected sometime in 2026.…

As marketers grapple with AI misrepresentation, Unusual offers tools to audit and shape how models describe your brand. For most marketers, AI has become both a discovery channel and a brand risk. With tools like ChatGPT influencing purchase decisions, companies are finding they no longer control how their brand is perceived—or misrepresented—by machines. A new…