Category: Uncategorised

Netflix is cracking open the doors to programmatic advertising, and Amazon Ads is holding the keys. Starting Q4 2025, advertisers using Amazon’s demand-side platform (DSP) will gain direct programmatic access to Netflix’s ad-supported tier across 11 major markets including the United States, United Kingdom, Germany, Japan, Australia, and more. The move marks a significant shift…

The gambling industry faces rapid technological advancement and shifting consumer expectations, making public relations more critical than ever. New technologies like artificial intelligence and blockchain are reshaping how gambling companies communicate with their audiences and build trust. PR professionals must now master these tools while maintaining compliance with strict regulatory requirements. Recent data shows that…

Sephora is leaning into inclusivity with a campaign that goes beyond product marketing and into brand values, centered on individuality, cultural nuance, and self-expression. Its latest effort, The Perfect Shade For You, is now live across 10 countries in Asia Pacific, including Australia, India, and Indonesia. This article explores how the campaign taps into consumer…

What does it take to grab and hold consumer attention in today’s fragmented media environment? YouGov’s latest Advertiser Impact Q2 2025 report offers a clear snapshot. It reveals the brands with the biggest jumps in Ad Awareness across Australia, India, Indonesia, Singapore, and Thailand. Global giants like Amazon and Coca-Cola made the list, but so…

Uber Eats just took home an Emmy, but the real win might be what the campaign reveals about smart, culturally tuned advertising in 2024. This article explores why the Emmy-winning Uber Eats ad starring Succession’s Brian Cox resonated with both viewers and voters. It also breaks down what marketers can take away from its blend…

Public relations plays a central role in shaping success at defense technology trade shows and conferences. These events serve as critical platforms where industry leaders showcase innovations, form partnerships, and influence key decision-makers in the defense sector. PR professionals must skillfully manage media relations, coordinate product demonstrations, and create compelling narratives that resonate with both…

Ray-Ban is pushing deeper into youth culture with its latest campaign, “Ray-Ban.EXE,” launched in Seoul on September 4. The project marks a notable shift for the iconic eyewear brand, tapping into Korean pop culture, webtoons, and tech-fueled storytelling to resonate with a global Gen Z audience. This article explores how Ray-Ban.EXE positions the brand at…

The Starbucks Frappuccino wasn’t just another drink launch. When it debuted in 1995, it was a calculated bet on indulgence, seasonal flair, and youth culture. Thirty years later, it’s not only still around but has become shorthand for self-expression and cultural relevance. This article explores how the Frappuccino moved from a summer experiment into a…

Nike is back to asking big questions, this time turning its legendary “Just do it” tagline on its head. With its latest campaign, “Why do it?”, the sportswear giant reintroduces a brand message that’s less about action and more about introspection. This article explores how the “Why do it?” campaign reframes motivation for a new…

Creating successful PR campaigns for international gambling markets requires careful planning, cultural awareness, and strategic execution. Marketing teams face unique challenges when promoting gambling brands across borders, from navigating complex regulatory environments to connecting authentically with local audiences. The gambling industry’s global expansion has made it essential for brands to develop PR strategies that resonate…