Category: Uncategorised

IFA Berlin 2025 reaffirmed its role as one of the most influential showcases in the global consumer technology calendar. With more than 215,000 visitors, 1,900 exhibitors from 49 countries, and every inch of Messe Berlin filled with innovation, this year’s conference demonstrated how artificial intelligence, robotics, and connected ecosystems are transitioning from concept to everyday…

Canva is leaning hard into storytelling in its latest brand campaign, “Put imagination to work,” which features a trilogy of fantasy-inspired short films that highlight how professionals can unlock creative superpowers through its platform. Launched in the US with support from UK creative agency Stink Studios, the campaign is a strategic pivot from typical SaaS…

Swiss sportswear brand On has partnered with Emmy-winning actress and producer Zendaya on a new global campaign called “Be every you”. The project spans a co-created sneaker, a lifestyle apparel line, and a high-concept short film designed to bring movement and identity into the same frame. This is not just a celebrity collab slapped onto…

Patient stories shape the future of health technology adoption. Marketing teams often struggle to build trust in digital health solutions, but user-generated content (UGC) offers a powerful way to showcase real experiences and results. Data shows that 87% of brands now use UGC to create authentic connections, with healthcare-specific content generating 73% more positive engagement…

Once a rite of passage into the marketing world, internships are now slipping away. According to employment insights from Live Data Technologies, internships in U.S. marketing and advertising firms have declined for three years straight. The drop reflects larger industry shifts that are making it harder for young professionals to get a foot in the…

In its latest push to stay culturally relevant, Johnnie Walker is teaming up with Gen Z pop icon Sabrina Carpenter to rewrite the rules of whisky marketing. The multi-year collaboration, announced alongside Carpenter’s new album Man’s best friend, blends music, cocktails, and creative expression. The campaign is timed with the final leg of Carpenter’s Short…

Samsung is making its AI ambitions feel personal and global. With its latest campaign, the tech giant isn’t just selling a connected home. It’s selling the promise of more freedom and better moments with family. The new campaign, SmartThings meets AI Home, departs from generic smart home pitches that emphasize control and convenience. Instead, it…

Social media influencers have become indispensable partners for lifestyle event promotion, with their authentic voices and engaged followings driving real results. Recent data shows that influencer-promoted events see up to 30% higher attendance rates compared to traditional marketing methods alone. Yet many brands still struggle to identify the right influencer mix and measurement strategies for…

The internet is no stranger to generational bickering, but the latest online uproar centered on a dead-eyed look dubbed the Gen Z stare, has captured the attention of social media, newsrooms, and marketers alike. Initially surfacing through influencer content and memes, the Gen Z stare gained rapid traction across platforms like Reddit, X, and YouTube,…

As Formula 1 revs into new commercial territory, Mastercard and McLaren Racing are steering the conversation toward immersive fan engagement. The two companies have announced a naming partnership that will see McLaren’s team officially compete as the McLaren Mastercard Formula 1 Team starting in 2026. But this isn’t just a logo swap. The partnership signals…