Category: Uncategorised

In a job market increasingly shaped by artificial intelligence, workers are not just watching from the sidelines. They are making serious moves. A new national survey from Southeastern Oklahoma State University shows that Americans are investing in their futures by retraining, switching industries, and rethinking how they engage with work. This article breaks down key…

Public relations for water parks requires a strategic blend of safety messaging, entertainment value, and family-focused communication to attract and retain visitors. Water parks face unique challenges in reaching their target audience – parents seeking safe, memorable experiences for their children while staying within budget. PR professionals must craft campaigns that resonate with both parents…

Generative AI tools like ChatGPT, Perplexity, and Gemini are reshaping how users search, and publishers are getting cut out of the equation. Instead of clicking through to websites, users get instant AI answers, bypassing the monetization funnel entirely. This article explores the emerging frameworks media companies are proposing to reclaim revenue lost to AI-driven platforms.…

Sally Slater represents an unusual trajectory in the marketing world. A bestselling fantasy novelist turned AI marketing strategist, she recently co-founded InnovAItion Partners, an AI-native consulting firm focused exclusively on professional services firms. Her background spans content strategy, full-stack marketing, and innovation leadership at The Bliss Group, a full-service marketing communications agency, where she served…

A cyberattack can shatter customer trust in minutes, leaving organizations scrambling to maintain their reputation and relationships. When sensitive data falls into the wrong hands, public relations teams step into a critical role as the bridge between the company and its stakeholders. Recent studies show that 60% of small companies go out of business within…

The beauty industry has long leaned on influencers, but today’s most impactful creators aren’t necessarily the ones with the biggest followings. They’re the ones building trust, pushing for inclusion, and turning niche knowledge into community-driven impact. A new wave of beauty creators, each with fewer than 4 million TikTok followers, are commanding real influence and…

This month, 5WPR had the opportunity to attend HUE Affair 2025 at New York City’s Metropolitan Pavilion, where 5W client Bask & Lather Co. was featured as an exhibitor and partner of the event. Held in honor of Black Business Month, the expo brought together diverse brands, founders, and consumers in a celebration of Black…

Public relations plays a vital role in addressing the growing demand for STEM talent in defense technology. With increasing technological complexity in national security systems and defense infrastructure, organizations face intense competition to attract qualified professionals in science, technology, engineering, and mathematics. PR professionals must develop strategic communications that showcase meaningful career opportunities while building…

Spotify is leaning all the way into fan culture with its second wave of the Fan Life campaign. This time, it’s bringing global superfans to life with stylized short films and a sharper focus on real-world rituals. From busloads of Pitbull cosplayers in suits and sunglasses to Sleep Token devotees spray-painting lawn flamingos black, Spotify’s…

Reaching Gen Z means understanding more than just their digital behavior. It requires fluency in subcultures, meme cycles, and how identity, creativity, and community intersect. Usually, with a playlist in the background. SiriusXM Media’s 2025 Real Sound of Gen Z playbook does more than outline listening habits. It offers a tactical roadmap for brands trying…