Category: Uncategorised

Hightouch says it has reached $100 million in annual recurring revenue (ARR), with $70 million of that ARR added since it launched an AI-powered marketing content product in late 2024. The milestone matters less as a vanity metric and more as a signal that “data activation” vendors are moving into creative execution, using first-party data…

The SaaS content marketing numbers do not add up. They have not added up for a while, and the industry has largely looked away. We decided to look directly at them instead. The result is The SaaS Content Paradox 2026 — our new research report examining why B2B software companies are spending more on content…

HubSpot rolled out HubSpot AEO (Answer Engine Optimization) alongside expanded AI agents and more than 100 product updates tied to its Spring 2026 Spotlight releases. The central bet is that as buyers shift discovery from traditional search to AI answer engines, go-to-market teams will need new visibility into how brands show up in tools like…

HockeyStack has raised $50 million and launched its “Revenue Agents for the Enterprise,” positioning the product as an AI agent layer for prospecting, new business, and account expansion. The company says the funding brings total capital raised to over $50 million, and it has scaled to over 300 customers in less than two years. For…

Viant has entered a definitive agreement to acquire TVision for $40.0 million, combining a programmatic buying platform with second-by-second TV attention measurement. The deal is positioned around bringing “eyes-on-screen,” co-viewing, and in-room presence signals into Viant’s buying and measurement workflow, as CTV spend keeps growing while measurement remains fragmented across platforms. Short on time? Here’s…

Ambassador has acquired the operating assets of Humming, adding programmatic media buying capabilities to its customer engagement and advocacy platform. The company says it plans to integrate the technology within 60 days, aiming to connect programmatic ad spend to closed-loop customer intelligence across acquisition, retention, attribution, and advocacy workflows. The move matters because it targets…

Canva is making a clear play to move beyond design and into the core of workplace productivity. With the launch of Canva AI 2.0, the company is repositioning itself as a platform where teams can ideate, create, and execute in one continuous flow. This article explores what Canva AI 2.0 actually introduces, how its “agentic”…

Bluefish raised $43 million in Series B funding to expand its agentic marketing platform for large enterprise brands. The round was co-led by Threshold Ventures and NEA, with participation from Amex Ventures, TIAA Ventures, Salesforce Ventures, and others, bringing total funding to $68 million. Bluefish says its platform is already used by about 10% of…

Meta is doubling down on short-form video engagement in Southeast Asia, starting with its first-ever Instagram campaign tailored specifically for Thailand. Built with BBH Singapore, the initiative targets Gen MZ users and reframes everyday content as something worth sharing. This article explores how Meta is positioning Instagram Reels as both a discovery engine and a…

Axtria acquired Conexus Solutions to combine its agentic AI and analytics products with Conexus’s CRM transformation and managed services capabilities across Veeva and Salesforce ecosystems. The companies are positioning the deal as a move toward tighter integration between data-driven decisioning and frontline execution in life sciences commercialization. The acquisition centers on a common operational gap…