Category: Uncategorised

Major corporate crises can devastate organizations, damage reputations, and cost billions in losses when mishandled. From BP’s Deepwater Horizon disaster to Facebook’s Cambridge Analytica scandal, history shows how poor crisis management amplifies negative impacts. Looking at real-world examples reveals common patterns in failed responses – delayed action, lack of preparation, ineffective communication, and leadership missteps.…

As AI hype cools and enterprise pressure heats up, McKinsey’s January 2025 report Superagency in the Workplace paints a revealing picture of where businesses really stand with generative AI. The good news? Employees are already embracing gen AI tools. The bad? Just 1% of companies say they’ve reached AI maturity, where adoption is scaled and…

Modern dating isn’t just about swipes anymore. It’s about the emotional spiral that comes with waiting for a reply, misreading emojis, and overthinking every match. Tinder’s latest campaign, “Crush feelings,” leans all the way into that chaos and exaggerates it with purpose. This article unpacks how the brand has crafted a surreal, five-part campaign that…

Singapore Airlines is changing how customers redeem rewards, and the ripple effect goes far beyond seat upgrades. Starting 1 November 2025, KrisFlyer members will need more miles for certain premium cabin redemptions. At the same time, the airline is introducing a new “Access redemption” category, which offers more seat availability but at mileage rates that…

Cyprus and the United Arab Emirates (UAE) are top of mind for global founders. Both jurisdictions offer founder-friendly tax regimes, rapid company registration, and strong infrastructure for digital businesses. But as accessible as they may seem, actually incorporating in either location often reveals a tangle of paperwork, tight compliance rules, and tricky banking timelines. That’s…

Google Analytics stands as one of the most powerful tools for understanding website performance and user behavior. This comprehensive analytics platform provides detailed insights into how visitors interact with your website, what content resonates with them, and which marketing channels drive the most valuable traffic. Since its transition to Google Analytics 4 (GA4), the platform…

The solo travel market is no longer a niche. A new report from Scoot, “Unpacking the Solo Travel Trend”, reveals that nearly 40% of the airline’s 2024 bookings were for single passengers, underscoring a regional shift in how people approach travel. The whitepaper, based on survey data from 5,000 respondents across five Asia-Pacific (APAC) countries,…

Taylor Swift and Travis Kelce’s relationship has been a headline-generating machine since day one, but now it’s entered full fairytale territory. The couple recently announced their engagement via Instagram, cheekily captioning the post: “Your English teacher and gym teacher are getting married.” Within hours, Swifties were lighting up the internet, and brands were right there…

Last week, I caught myself doing something that surprised me. Despite growing up with Miley Cyrus, Bruno Mars, and Taylor Swift hits, I created a playlist of 90s music—Westlife, The Beatles—and found the simplicity of these tracks oddly comforting in a way today’s auto-tuned music just isn’t. The thing is, I don’t think I’m alone…

The toy and game industry thrives on creating excitement and anticipation for new product launches. A well-executed public relations strategy makes the difference between a successful product launch and one that fails to gain traction in the market. Recent data shows that the global toy market reached $104.2 billion in 2022, demonstrating significant opportunities for…