Category: Uncategorised

The toy and game industry thrives on creating excitement and anticipation for new product launches. A well-executed public relations strategy makes the difference between a successful product launch and one that fails to gain traction in the market. Recent data shows that the global toy market reached $104.2 billion in 2022, demonstrating significant opportunities for…

If you’re still planning media channel by channel, you might be doing it wrong. The Trade Desk’s new report, “The Untapped Opportunity of Omnichannel”, backed by neuroscience and behavioral research, finds that omnichannel campaigns consistently outperform traditional multichannel approaches across nearly every key metric. This article explores the latest findings from The Trade Desk and…

With more than 15 years in B2B communication, David Friedman combines strategic thinking with technical understanding. He has created premium inbound content for technical Nordic brands such as Smartoptics, in collaboration with agency Crescando, and IT consultants including Columbus. For security group Gunnebo, he has written internal and executive communications, contributing to intranet, LinkedIn, and…

Health technology companies face unique challenges when managing crises, from AI system failures to data breaches that affect patient care. Recent statistics show that 82% of healthcare organizations experienced some form of cyber incident in the past year, while AI-related errors in medical applications rose by 45%. The stakes remain exceptionally high – a single…

Instant noodle giant Nongshim is getting in on the K-pop game, and it’s doing so with the help of Netflix. The Korean food brand has announced a global collaboration with the streamer’s animated series K-pop Demon Hunters, spotlighting characters like Lumi, Mira, and Joy across a new lineup of limited-edition snacks and sauces. But this…

Golf is experiencing a renaissance, and this time it is not just about business executives sealing deals in private country clubs. Gen Z has entered the picture, and they are changing the sport into a casual, inclusive, and surprisingly effective space for networking, mentoring, and team engagement. For brands, agencies, and PR teams, this shift…

Marco Dautel has spent two decades in PR and communications leadership, from agency roles at Grayling and Edelman to corporate positions at Jochen Schweizer. His latest venture—The CommsTransformer, a solo consultancy launched last year—embodies a philosophy that runs counter to how most professionals approach AI: rather than chasing efficiency gains, Marco focuses on using artificial…

Jake Rundell has built his career at the intersection of storytelling and technology, scaling content operations at both PlaytestCloud (a mobile game user research platform) and ecoligo while maintaining the strategic thinking that separates effective marketing from mere content generation. As Content Marketing Manager at ecoligo, he leads content strategy for the Berlin-based solar-as-a-service company…

Pop Mart is betting that smaller toys could drive bigger returns. At its 2025 half-year performance briefing, founder Wang Ning teased the launch of a mini version of its best-selling character, Labubu. The downsized blind box collectible is expected to drop within the same week, with use cases expanding from bag charms to mobile phone…

Social media has reshaped how patients and healthcare professionals connect, creating new opportunities for health technology companies to reach their target audiences. Medical professionals, patients, and health advocates now command significant followings across platforms, making influencer marketing a powerful tool for health tech brands. Recent data shows that 72% of healthcare marketers plan to increase…