Category: Uncategorised

Japanese skincare brand Hada Labo is leaning into Gen Z influence and visual storytelling with its latest ambassador move. The brand has named ANNA Tanaka of rising girl group MEOVV as its new face across the Asia-Pacific region, backed by a campaign built for digital-first audiences. This article explores how Hada Labo is blending idol…

SugarCRM is rebranding as SugarAI, positioning its CRM as a “system of action” for revenue teams rather than a system of record for customer data. Rebrands in CRM are rarely cosmetic. They typically signal a product and positioning push toward embedded automation, faster execution inside workflows, and tighter alignment between sales, marketing, and service operations.…

Vaseline is tackling a very real business problem in an unexpected way. In Nigeria, where counterfeit skincare products are widespread and potentially harmful, the Unilever-owned brand is rolling out a WhatsApp-based authentication tool backed by a surprising campaign face: a real Nigerian prince. View this post on Instagram A post shared by Chris Okagbue (@chris_okagbue)…

The travel marketing agency landscape is crowded with generalists claiming travel expertise. Here’s a practical framework for identifying which agency will actually move the needle for your specific travel business — and the questions to ask before you sign anything. Choosing a digital marketing agency for your travel business is a high-stakes decision. The wrong choice doesn’t…

Replenit has raised $2.5 million in a pre-seed round to build an AI decision engine designed to connect retailers’ data warehouses with CRM and marketing automation systems. The core pitch is practical: many retail teams have first-party data sitting in warehouses, but struggle to turn it into consistent next-best actions across email, SMS, on-site personalization,…

Hotel digital marketing is the set of online strategies and tactics hotels use to attract guests, drive direct bookings, and build long-term brand loyalty. Here’s what it encompasses, how it differs from traditional hotel marketing, and why it matters more than ever. Hotel digital marketing is the practice of using digital channels — search engines, social…

BrandWell has acquired Content Pace, bringing a content operations and workflow product into its broader content marketing and SEO platform. For content teams, the deal is less about a single feature and more about consolidation: planning, briefing, writing, optimization, and collaboration are increasingly expected to live in one place, especially as AI-assisted drafting becomes table…

Southeast Asia’s gaming market is no longer a niche growth story. It is becoming one of the most important battlegrounds for brands trying to reach young, mobile-first audiences at scale. Ampverse’s latest industry report breaks down how gaming in the region has evolved into a cultural and commercial engine, not just a distribution channel. This…

Scala has raised $8.5 million in seed funding as it emerges from stealth with an “operational intelligence” platform aimed at modern contact centers where human agents and AI systems increasingly work side by side. The funding was co-led by Madrona and FUSE, and the company is positioning its product as an intelligence layer that unifies…

Investment and brokerage firms face a paradox that keeps marketing executives awake at night: the media coverage that builds credibility often conflicts with the compliance frameworks that protect your firm from regulatory scrutiny. Meanwhile, the rules of visibility have fundamentally changed. When prospects search for investment guidance, they’re increasingly asking AI platforms like ChatGPT or…