Category: Uncategorised

The fitness industry faces unique challenges when crisis strikes. From sudden closures during the COVID-19 pandemic to equipment malfunctions and health emergencies, gym owners must prepare for various disruptions that can impact operations and member trust. Recent data shows that fitness centers with crisis management plans reduce incident likelihood by 60% and respond more effectively…

Artificial intelligence, especially generative AI, has gone mainstream faster than any previous technology and is reshaping industries from media to medicine. Booking.com’s Global AI Sentiment Report 2025 shows just how deeply consumers are engaging with AI and how skeptical they remain about trusting it. The report, based on a survey of more than 37,000 people…

Social media marketing for wellness and fitness brands requires a precise mix of authenticity, community engagement, and strategic content delivery. Video content now drives 86% higher conversion rates on landing pages, while user-generated content builds trust and credibility faster than traditional marketing methods. The most successful fitness brands combine these elements through targeted challenges, compelling…

Brands now have more power to fight impersonators and misleading ads across Facebook and Instagram. Meta has rolled out major updates to its Brand Rights Protection tool, giving businesses new ways to report scam ads, even those that don’t use their logos or trademarks directly. The move comes as part of Meta’s broader crackdown on…

Gap is tapping into Gen Z’s music-driven style language with a new campaign fronted by Katseye, the pop girl group known for their bold personalities and global fanbase. Called “Better in Denim,” the Fall 2025 campaign doesn’t just sell jeans. It celebrates individuality, confidence, and cultural fluency, soundtracked to a Y2K anthem. Fresh off their…

If you’re still optimizing for Google first, you might already be missing Gen Z. New research from Fractl and Search Engine Land reveals a major behavioral shift. Among 18 to 24-year-olds, 66% use ChatGPT to find information, compared to 69% who still use Google. The numbers are nearly even. This article explores how generative AI,…

Ad fraud has long been a silent tax on digital campaigns, siphoning away ad dollars without a trace. Now, Google says it’s found a way to fight back by using its Gemini large language models (LLMs) to sniff out deceptive ad activity across the web and mobile apps. This article explores how Google is applying…

Marketing technology and advertising technology sectors move at lightning speed, making industry events critical nexus points for relationship-building, product launches, and media coverage. PR professionals who master the art of event-based communications gain significant advantages in message amplification and industry influence. The most successful AdTech and Martech PR campaigns integrate a strategic mix of in-person…

In the wake of American Eagle’s latest firestorm, sparked by Sydney Sweeney’s now-infamous “good genes” campaign, it’s worth revisiting a hard truth: in marketing, sometimes the backlash speaks louder than the message. While some praised the ad for its retro simplicity, others accused it of glamorizing exclusionary beauty standards and even flirting with eugenics-adjacent language.…

Finance and marketing are often seen as two distinct business functions—one focused on numbers, budgets, and profitability, while the other emphasizes brand building, customer engagement, and revenue generation. However, these two disciplines are deeply interconnected and play a crucial role in driving sustainable business growth. A well-aligned finance and marketing strategy ensures that companies allocate…