Category: Uncategorised

For a lot of people going through fertility treatment, the hardest part is not only the medical side. It’s the mental loop: you can’t fully picture what comes next, and most IVF advertising does not help because it stays stuck on the path to conception. In that context, Genea is using its 40-year history to…

Walking into a fast-food spot and instantly clocking it as a fandom space is the kind of crossover that feels made for 2026. Pokémon is still one of the rare IPs that can pull in kids, nostalgic millennials, and Gen Z players who never really stopped opening the app, collecting, and comparing finds. KFC Singapore…

PR KPIs are the metrics that tell a communications team whether earned media work is creating the right kind of visibility, not just activity. For B2B PR teams, the useful question is not “how many clips did we get?” It is whether the coverage reached the right audience, carried the intended message, strengthened trust, and…

Some beauty campaigns are built for speed: quick cuts, loud hooks, and trend-chasing audio designed to land in a scroll. Rare Beauty is going the opposite direction here, leaning into a slower, more cinematic mood that feels closer to a modern myth than a product demo. Rare Beauty’s new global campaign supports its second fragrance,…

Higgsfield has opened an AI-assisted ad production contest with Adweek that asks professional agency teams, in-house brand teams, and combined client-agency groups to create short advertisements for real brands using its platform. On the surface, this is a creative competition. Strategically, it is a useful signal of where AI advertising is heading: away from the…

HubSpot has opened Agent Hub and Agent Builder in public beta for Professional and Enterprise customers, giving go-to-market teams a single place to build, monitor, and coordinate AI agents inside its customer platform. The release is less about adding another AI feature and more about where HubSpot wants agent work to live. If agents are…

Trippant has hired former Ogilvy PR EMEA chief executive Joanna Oosthuizen as chief client officer, adding a senior agency operator to a newly created role covering client experience, delivery, operations, and commercial growth. The appointment, reported on July 27, 2026, gives the London-based commercial communications consultancy a more explicit senior counsel layer as it pushes…

A communications calendar is where PR planning becomes visible enough to manage. It turns launches, media outreach, executive posts, announcements, events, internal updates, and reporting moments into one shared schedule instead of a scattered set of reminders. For B2B marketers and PR teams, the communications calendar matters because visibility now depends on timing across more…

When a familiar chorus climbs the charts, most listeners are not thinking about the production workflow. They are thinking about where they first heard it, what it meant back then, and why it still hits now. That is the backdrop for a Queensland-based producer’s cover of Madonna’s “Like a Prayer” that topped Australian commercial radio…

K-culture is increasingly functioning less as a fandom engine and more as a pathway to routine product adoption across categories like beauty, food, fashion, and home, as outlined in Assembly’s “Beyond the wave: From K-culture phenomenon to global market dominance” report. That shift matters because it changes what “cultural marketing” is supposed to do. When…