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iD Collective has been appointed by Eight Sleep to lead strategic PR, media relations and influencer communications in Australia, giving the Melbourne-founded communications agency a consumer technology and wellness brief with a clear market-education job. The assignment covers media relations, a reactive press office, brand storytelling, organic influencer seeding and paid influencer activity. For Eight…

Microsoft Outlook remains one of the most widely used email platforms in businesses, but managing Outlook data files can become challenging when users switch devices, migrate mailboxes, or encounter corrupted profiles. One of the most common tasks in these situations is converting an Outlook Storage Table (OST) file into a Personal Storage Table (PST) file.…

Back-to-school marketing only works when it feels like a real reset, not just a coupon season. For a lot of students, this moment is about trying on a new version of yourself, and the internet turns that into a constant stream of outfit checks, campus day-in-the-life videos, and identity-signaling “what I’m wearing” posts. In that…

Wearing basics is usually a private thing, until a brand makes it feel like part of your personality. Hanes is betting that the most relatable confidence fantasy is staying unfazed in the exact moments people normally dread. In its new “Get Comfortable” creative direction, Hanes positions comfort as an ego boost in taboo or awkward…

Casting choices hit differently when the internet already has an emotional relationship with the character. That is the energy Under Armour is leaning into with François Arnaud, whose role in the hockey romance series “Heated Rivalry” has helped turn the show into a cultural conversation. In Under Armour’s case, the brand is using that momentum…

Brrandom is expanding its AI marketing footprint across Southeast Asia, with Singapore set to act as a regional AI Centre of Excellence and Indonesia identified as a key growth market. The move gives the company a broader regional base for services that span AI ad tech, retail marketing, creative production, analytics, marketing mix modelling, and…

Nostalgia marketing hits different when it feels like an inside joke you grew up with. In the Philippines, Angelica Panganiban’s characters are the kind of pop culture references that instantly signal a shared era, the sort of thing people quote, meme, and recognise even if they have not rewatched the originals in years. Swift Mighty…

If you have ever watched a conversation spiral because everyone is being polite instead of honest, you already get the appeal of a “translator” who says the quiet part out loud. That tension between what people mean and what they actually say is basically the internet’s favorite genre, from dating app screenshots to group chat…

When a show crosses over from “people are watching” to “people are noticing the details,” brands start showing up in the storyline almost like characters. That is the lane Under Armour is stepping into with François Arnaud, whose role in hockey romance series Heated Rivalry has put Under Armour gear on-screen in a way that…

Google is testing a new way for advertisers to reclaim some control inside Performance Max, its automated campaign product for running ads across search, display, YouTube and other Google inventory. The pilot lets selected media buyers exclude inventory from third-party search partners and Google Display Network. The feature appears as two checkbox options inside PMax…