Category: Uncategorised

For brands wondering how to stay culturally relevant during national milestones, 7-Eleven Singapore offers a fresh case study. Its SG60 campaign, launched to celebrate Singapore’s 60th birthday, proves that nostalgia, food memories and smart partnerships can do more than spark sentiment. They can also reinforce a brand’s role in daily life. Instead of a typical…

User-generated content stands as one of the most powerful tools for wellness centers seeking to build authentic connections with their communities. When clients share their experiences, progress photos, and success stories, they create a ripple effect that attracts new members while strengthening existing relationships. Research shows that UGC can increase engagement rates by up to…

As AI-generated voices become more lifelike, marketers face a growing question: Can synthetic voiceovers be used in ads without sacrificing emotional connection? Studio Resonate, the in-house audio agency at SiriusXM Media, teamed up with neuromarketing firm CloudArmy to explore this issue at a deeper level. Their study, The Power of the Human Voice in An…

Public relations shapes how wellness and fitness brands connect with their audiences in meaningful ways. The fitness industry’s rapid growth, paired with increasing consumer focus on holistic health, creates unique opportunities for brands to build lasting relationships through strategic PR. Modern wellness consumers demand authenticity, transparency, and real value from the brands they support. This…

Your SMTP service and email deliverability go hand in hand. While email deliverability depends on many factors, such as sender reputation and content, the reliability of your SMTP provider is something you can’t afford to ignore.  If your emails don’t deliver in the target inbox, your lead nurturing and retention efforts go down the drain.…

Netflix has become a serious player in the ad-supported streaming game, but media buyers say it still needs to earn their trust before it can unlock larger budgets. In the second quarter of 2025, Netflix posted a 16% jump in total revenue, hitting US$11.08 billion. That includes both subscription and advertising income. Still, investors were…

Spotify is cranking up the volume on its audiobook ambitions this summer, and it’s not doing it quietly. With a campaign that draws parallels between bingeable books and addictive tracks, the streaming platform is making audiobooks feel less like homework and more like headliners. This article explores how Spotify’s campaign blends music fandom logic with…

Privacy concerns dominate today’s digital advertising landscape, with 86% of consumers expressing worries about data protection in AdTech systems. The intersection of cybersecurity and advertising technology presents unique challenges for PR professionals tasked with building and maintaining public trust. As regulations like GDPR and CCPA reshape data practices, AdTech companies must demonstrate their commitment to…

The rise of AI in content production is no longer just a tech trend. It is now impacting bottom lines in measurable ways. A new study by Raptive, the ad network behind publishers like Stereogum and Half Baked Harvest, found that audiences are quick to lose trust in content they believe is machine-made. In a…

Amazon has quietly pulled its massive ad spend from Google Shopping auctions, something that hasn’t happened at this scale since the early days of the pandemic. The sudden shift has left a temporary power vacuum in retail search, and competitors like Walmart and Target are already stepping in to claim that space. For marketers used…