Category: Uncategorised

Google is pushing paid search deeper into the age of automation with the rollout of AI Max, a suite of AI-powered enhancements for Search Ads. The move signals a significant evolution in how ads are targeted, optimized, and served. But it doesn’t mean marketers can sit back and let the machines take over. In fact,…

Singapore’s breakneck pace might have met its match, at least for a moment, with KitKat’s latest marketing experiment. In a new campaign aimed at reframing rushed breaks as moments of intentional rest, KitKat has teamed up with collectible giant POP MART and its introspective mascot, DIMOO. This article explores how the KitKat x DIMOO blind…

A high-fashion ad in Vogue is drawing intense scrutiny, not for what it shows, but for who isn’t real. Guess’s latest campaign features an AI-generated model created by studio Seraphinne Vallora. The campaign has triggered a wave of online backlash and reignited debates about beauty standards, creative labor, and the role of artificial intelligence in…

Building trust in online gambling platforms requires a strategic combination of security measures, transparent operations, and consistent communication with players. Online gambling has grown into a multi-billion dollar industry, with the global market reaching $63.53 billion in 2022. With this rapid growth comes increased scrutiny from players and regulators alike, making trust-building a priority for…

Marketers pay attention. First it was AI-powered content. Now, AI-powered search is gaining ground. A new Adobe Express survey reveals that 77% of Americans are using ChatGPT as a search engine and 24% go to it before they even try Google. These numbers confirm what many marketers have already sensed: users are shifting away from…

The defense technology sector faces an unprecedented communications challenge as public scrutiny intensifies, government oversight expands, and technological complexity reaches new heights. Modern defense PR professionals must navigate a rapidly shifting terrain where traditional top-down messaging approaches no longer resonate with increasingly tech-savvy audiences who demand transparency, interactivity, and authentic engagement. Defense tech companies are…

Shared hosting isn’t built for today’s marketing reality. Between conversion-optimized landing pages, CRM dashboards, and high-traffic campaigns, marketers and founders need infrastructure that can actually keep up. That’s why Virtual Private Servers (VPS) are getting serious traction. In 2025, the global VPS market hit US$5.2 billion and it’s expected to double by 2030. It’s not…

Subscription services in the US are getting hyper-specific and subscribers want bundles that reflect it. According to new research from Bango, nearly a third of American consumers (31%) are now paying for at least one specialist subscription. We’re talking horror-only streaming (hello, Shudder), meditation apps, language platforms, and even pet trackers. This surge in niche…

Public relations shapes how toy brands connect with children and parents across international markets, making it a cornerstone of successful global toy marketing campaigns. Major companies like LEGO and Mattel demonstrate the power of strategic PR in building emotional connections while maintaining safety standards and cultural relevance. As the toy industry continues expanding globally, PR…

Building a strong health tech brand requires strategic public relations that connects with healthcare providers, patients, and stakeholders. PR efforts must balance technical innovation with human-centered messaging while adhering to strict regulatory requirements. The rise of digital health solutions and telehealth has created new opportunities for health tech companies to demonstrate their value through targeted…