Category: Uncategorised

Kraft Heinz is betting on something families already do without thinking: pairing everyday food rituals with the stories they love. If you have ever watched a kid “play movie” at the dinner table, you already understand the emotional logic behind this partnership. The company shared the update in an official announcement, outlining a long-term strategic…

The fastest way to make AI imagery feel less “made for a screen” is to give it a physical setting that people immediately understand. A billboard that looks like it is carved into a building reads like a visual prank you can stumble into on your commute, not a tech demo you have to opt…

Backgrounders solve a quiet but expensive PR problem: journalists often need context before they can use your pitch, but they do not have time to reconstruct your company history, category claim, product details, executive background, and proof points from scratch. A good backgrounder gives them that context in one clear, factual asset. For B2B PR…

AAA Club Alliance is betting that the strongest brand stories do not start with the crisis moment, they start with the ordinary life moments people want to feel confident in. In its new “The Start of Something Good” campaign developed with Fred & Farid US, the organization positions AAA as more than roadside rescue, and…

Convenience stores are built for speed, but shoppers do not always want a purely transactional stop. In Singapore, the more interesting battle is increasingly about whether a quick visit can still feel like a small “find”, whether that is a new snack, a limited-edition collectible, or a surprise app reward. 7-Eleven Singapore is pushing into…

Ad agencies are discovering that AI adoption has a second bill: the cost of proving the work was worth automating. The shift is showing up in small workflow decisions and large commercial debates at the same time. Dollar Shave Club chief brand and innovation officer Laura Higgins moved from open-ended experimentation across Claude, ChatGPT, Higgsfield,…

Walt & Company has been named public relations agency of record for Sabre, giving the Silicon Valley technology PR agency a corporate communications and media relations brief tied to one of travel technology’s more complicated positioning jobs. The assignment is narrow in the sense that it is an account win, not a restructuring, acquisition, or…

If you live in Singapore, a convenience store run is usually a low-stakes routine: grab a drink, settle a snack craving, tap-and-go, done. But the behaviour 7-Eleven is leaning into is slightly different: people still want speed, they just also want the tiny thrill of finding something new. In that context, 7-Eleven Singapore has rolled…

Holding statements are one of the few PR assets that matter most before anyone wants to write them. A holding statement is a short, pre-approved crisis message that acknowledges a situation, names what is known, explains what the organization is doing, and tells people where to expect updates while facts are still being confirmed. For…

Isla and YPF are tapping into a very specific kind of national emotion: the post-World Cup feeling where a sports icon stops being “just” a player and becomes a shared memory people carry around. Isla and YPF “Thank You Messi” film campaign For Argentinians who watched Lionel Messi finally lift the World Cup as captain,…