Category: Uncategorised

The pet industry continues to evolve at a rapid pace, shaped by shifting consumer expectations, innovation in product development, and the growing influence of digital culture. As brands compete for attention in an increasingly crowded market, differentiation is no longer optional; it’s essential.  At Global Pet Expo one of the industry’s leading gatherings of pet brands, marketers, and innovators,…

Most executives understand they need to be visible. What they misunderstand is how to turn that visibility into commercial value. I’ve watched countless C-suite leaders pour resources into brand awareness campaigns that produce nothing but vanity metrics—impressive follower counts that never convert to pipeline, speaking gigs that generate applause but zero inbound inquiries. The difference…

Zendesk has completed its acquisition of Forethought, aiming to deepen “self-improving” AI agent capabilities inside its customer service platform. The move targets a fast-shifting CX software landscape where vendors are racing to automate more of the end-to-end resolution workflow, across chat, email, and voice, while keeping governance and handoffs to humans intact. Short on time?…

Impartner has rolled out new partner marketing automation capabilities that unify campaign execution, AdTech, and AI inside its partner revenue orchestration platform, with an emphasis on tying partner activity to pipeline and revenue. The update targets a common channel pain point: marketing execution across distributed partner ecosystems tends to be fragmented, hard to govern, and…

CHAGEE Singapore is relaunching its Hojicha Genmai Milk Tea with a new campaign that positions tea as more than just a drink — it’s a remedy for a restless mind. This article explores how the brand’s latest marketing push, The art of lightness, blends product storytelling, sensory activations, and a growing regional tea trend to…

Meta is doubling down on the intersection of AI, creator influence, and commerce. At Shoptalk 2026, the company unveiled a suite of updates designed to turn casual product discovery across Facebook and Instagram into measurable, frictionless sales. This article explores how Meta is reshaping product discovery with AI-driven shopping experiences, deeper creator monetization, and retail…

Marketing emails have quietly become one of the most AI-assisted channels in the stack. But while automation is scaling output, it is also introducing a new and less visible problem: consumer trust is no longer tied to what you send, but what people think you used to create it. A new Adobe Express survey of…

Anthropic’s Claude is seeing a sharp rise in paid consumer adoption, fueled by a mix of product launches, public controversy, and well-timed marketing. For B2B marketers and PR professionals, this is more than a growth story. It is a case study in how positioning, product packaging, and narrative control can directly influence revenue, even in…

AI-powered search is changing how brands get discovered, and it is happening faster than most communications teams are ready for. As tools like ChatGPT, Perplexity, and Google’s AI summaries answer queries directly, users are skipping the click altogether and relying on synthesized responses. According to industry players who spoke to MARKETING-INTERACTIVE, the rise of AI-generated…

The tech sector has a credibility problem. After years of overpromised features and underdelivered results, audiences—particularly in education—have learned to dismiss flashy product launches as noise. For emerging tech brands, this skepticism presents both a challenge and an opportunity. The companies that win aren’t the ones shouting loudest about their AI algorithms or VR capabilities.…