Category: Uncategorised

Hosting culture is having a moment again, but the vibe has shifted. People still want the “cute drinks on the counter” energy, they just do not want the part where you’re stuck measuring five ingredients while everyone else is having fun. In that context, Cutwater is leaning into the idea that the best “host cocktail”…

Tracksuit has acquired Sydney startup Hall, adding AI visibility measurement to its brand tracking platform as marketers start asking a new question: how does a brand appear when discovery happens inside ChatGPT, Gemini, and similar AI systems? The move folds Hall’s technology into Tracksuit’s existing product so marketers can see how their brands appear in…

CTM has added attribution support for OpenAI Ads and introduced AskCTM, an AI agent designed to answer performance questions from campaign and call data inside its conversation analytics platform. The July 20 announcement puts CTM in a familiar martech lane: helping marketers prove whether a new traffic source is creating qualified conversations, not only clicks.…

Delphi has merged with 393, the technology PR agency it backed in 2024, folding the sister shop into one London-based brand and reputation consultancy. 15 people and GBP2 million (about US$2.7 million) is the current scale signal attached to the combined Delphi business, according to the announcement details shared around the merger. The move is…

There’s a very specific kind of excitement that hits when a trip goes unexpectedly well: you land, you unlock your phone, and you immediately start telling someone the whole story. Not the brochure version, the real one. The little details, the surprise upgrades, the “wait, listen to this” part. Cathay Pacific is building its latest…

The second a major sports final ends, the internet does what it always does: it tries to turn the moment into a punchline, a flex, or a shareable screenshot before the timeline moves on. Spain’s 1-0 World Cup win over Argentina triggered that familiar scramble, where the celebration is not just on the pitch, but…

A press release dateline looks like a tiny formatting detail, but it does real work. It tells journalists where the news originates, when the announcement is being issued, and whether the release follows the basic conventions editors expect from a professional news asset. For B2B marketers and PR teams, the dateline is also a trust…

The morning after a painful knockout loss is its own kind of internet ritual. Fans scroll for coping mechanisms, group chats turn into therapy sessions, and the timeline fills with the specific humour that only shows up when hope has just been cancelled. In that emotional window, England brands moved quickly, not to force a…

The World Cup ending does not mean football culture goes quiet. If anything, that post-tournament energy usually spills into local leagues, fan creativity, and the kind of remixable moments that travel well online. In Rongjiang County, Guizhou, that momentum showed up as a halftime “AIGC jersey showcase” during the Guizhou Village Super League, where football-themed…

Netflix says it is in advanced negotiations to finalize upfront advertising deals and is on pace to reach $3 billion in ad revenue for 2026. The company shared the update ahead of its second-quarter earnings call, outlining how quickly its ad business is becoming a material line item inside a historically subscription-first model. The same…