Category: Uncategorised

British Airways is repositioning travel as more than just a luxury or logistics decision. In its latest campaign, the airline taps into a familiar truth for modern consumers: daily life feels increasingly overwhelming. From endless notifications to workplace stress, the brand reframes flying not as indulgence, but as necessary escape. This article explores how British…

When your dining room sits half-empty on a Friday night despite serving the best carnitas in town, the problem isn’t your food—it’s your visibility. Most restaurant owners pour energy into perfecting recipes and training staff while overlooking the digital signals that determine whether hungry diners find them at all. The reality is harsh: if you’re…

AI may be the headline story in marketing, but data is still the limiting factor. Salesforce’s State of Marketing 2026 report makes it clear that while teams are investing heavily in AI, many are struggling to deliver meaningful results due to fragmented and incomplete customer data. This disconnect is creating a bottleneck across personalization, engagement,…

Your brand’s reputation no longer lives solely in glossy magazine spreads or flagship store experiences. Today, it exists in the raw, unfiltered space of Google reviews, Reddit threads, Instagram comments, and TikTok videos—places where a single sizing complaint can spiral into a viral moment that tanks your quarterly traffic. For fashion and retail executives, the…

Keynes has secured a $40 million minority investment from Volition Capital to accelerate growth in connected TV (CTV) performance advertising. The company says it will use the capital to invest in technology, data integrations, measurement, and hiring. The move reflects a familiar pressure point in streaming: budgets are shifting to CTV, but marketers still struggle…

Raw numbers don’t sell stories—but the right consumer insight, wrapped in a seasonal trend and pitched at the perfect moment, can land your brand in Vogue’s next feature. Fashion PR professionals face relentless pressure to justify every media mention while competing against brands with ten times the budget. The difference between a pitch that gets…

Hashtags once sat at the center of social media strategy, acting as the primary way marketers signaled what their content was about. That era is quietly ending.  For B2B marketers and PR professionals, this is not just a tactical update. It is a structural change in how visibility is earned. As Marcus Willis, CEO of…

Multiply has raised $9.5 million and emerged from stealth with an AI-driven approach it calls “self-learning advertising” for B2B marketers. The company is focusing first on Google Search and LinkedIn, using connected go-to-market data to generate and refine creative, targeting, and messaging. The pitch maps to a real B2B pain point: performance declines when campaigns…

OpenAI is pulling the plug on one of its most experimental consumer bets. Just six months after launching Sora as a standalone AI video app with a social feed, the company has confirmed it will discontinue the product and reallocate resources elsewhere. We’re saying goodbye to the Sora app. To everyone who created with Sora,…

Canva has acquired Melbourne-based adtech startup Doohly for $30 million as it expands into digital out-of-home (DOOH) advertising. Doohly provides software for running information and advertising screens in offices and retail locations. For marketers, the deal matters because DOOH is increasingly managed like a software channel: creative velocity, scheduling, and network operations can become part…