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There’s a specific kind of person who will wake up at 4 a.m. for the swell, obsess over a trick until their shins are bruised, or sit in total silence waiting for a bite. Not for content. Not for clout. Just because they cannot not do it. Yeti is betting that feeling, the irrational commitment,…

Pizza Hut is betting that the fastest way back into people’s group chats is through memory, not messaging. If you grew up with the red roof, the buffet era, or BOOK IT! nights, Pizza Hut’s latest push is built to feel like you’re revisiting a specific time, not just ordering a pizza. The brand outlined…

Yeti has always been a certain kind of signal: not just “outdoors,” but that specific, slightly unhinged commitment to doing the thing properly, even when it is hard, cold, early, or inconvenient. That is the emotional core behind “Four Letters,” a brand platform built around reshaping Yeti’s block logo into four-letter words that stand in…

Myer has launched the Myer Media Network, an in-house advertising business built around its loyalty data, omnichannel customer touchpoints, and a new AI-native sponsored product layer from Mirakl Ads. The move puts the Australian department store into a fast-growing retail media category where customer data is becoming as strategically important as shelf space. For brand…

Fandoms love it when a brand collab feels like it belongs in the universe, not pasted on top of it. That is the difference between a trailer-ad and a piece of storytelling fans will actually rewatch for details. Samsung has leaned into that energy with a new cinematic campaign tied to Sony Pictures’ Spider-Man: Brand…

If you have ever watched someone wait out a bite, replay a trick until they land it, or show up to the same ritual every weekend, you already get the emotional core of Yeti’s latest brand work: devotion is its own aesthetic. Yeti has been expanding the way it talks about itself beyond “outdoor gear”…

Stagwell is preparing to launch Stagwell Curate, an AI-powered platform that brings ad-inventory curation closer to the agency rather than leaving the work primarily with DSPs, SSPs, or external curation partners. The move matters because it reframes AI in media buying as a control layer, not only an optimization feature. Stagwell Curate is designed to…

AI disclosure is no longer a small-print compliance issue. It is becoming part of how customers decide whether a brand is being useful, evasive, or manipulative. That shift matters because AI is moving from back-office production into customer-facing surfaces. Ads are being generated or edited by models. Voice assistants are being marketed through intimacy. Campaign…

Skincare culture right now is a constant scroll: “retinol burns,” “slugging fixes everything,” “don’t smile or you’ll wrinkle,” plus AI-generated routines that sound confident even when they are not. That is the mood Neutrogena is walking into with a platform that basically asks consumers to stop treating the internet like a dermatologist. In its official…

Newsjacking is the PR habit of turning a relevant breaking story into a useful brand comment, expert angle, or supporting asset before the news cycle moves on. Done well, it helps B2B teams earn coverage without manufacturing a campaign from scratch. The pressure point is speed with judgment. Journalists need credible angles quickly, but brands…