Category: Uncategorised

Short drama apps are seeing sharp growth in Asia Pacific, with sessions up 452% year-on-year in Q1 2026 and revenue per monthly active user reaching US$1.45, up 263% versus 2025. The deeper shift is not just “short-form is winning.” It is that entertainment is being reorganized around the spare moments of the day, and marketing…

Summer dating slang has a way of becoming everyone’s shared language overnight, especially when the internet is already primed to joke about “situationships,” ghosting, and soft-launch behaviour. That’s the energy Coffee-mate is borrowing here: not a big glossy brand moment, but something that feels like a messy, entertaining timeline you can follow. Coffee Mate is…

Publicis Groupe is using its latest results to make a broader argument about where large agency networks believe growth will come from: not only creative output or media buying scale, but the data infrastructure that can make AI services operational for clients. The holding company raised its full-year outlook after a stronger quarter, while also…

AI has made reach cheaper, faster, and easier to fake. That is pushing one old marketing channel back into a harder executive conversation: what can a brand do that makes buyers believe, not just notice? Events are being pulled into that debate because they sit at the intersection of trust, data, and commercial intent. A…

AI can now draft a personalized cold outreach message in seconds, complete with a reference to the recipient’s alma mater, hometown, or last LinkedIn post. That should make it easier than ever to get a senior executive to say yes to an invitation. Jess Circi says it is doing the opposite. Jess co-founded The Ortus…

Longacre Square Partners has appointed Whit Clay as its first Chief Executive Officer and named Kate Sylvester Head of the firm’s New York office, formalizing a broader management layer as the special-situations advisory firm continues to expand. The appointments are not a category reset for financial communications. They are more useful as an operational signal:…

B2B companies expanding into Asia Pacific face a familiar problem. The market is not one market. A tech buyer in Singapore behaves nothing like a procurement lead in Jakarta, and a press release that lands in Tokyo can fall flat in Manila. Picking a PR partner who understands both the region and the realities of…

Here’s the actual problem, and it isn’t the one most founders think they have. Singapore doesn’t have a shortage of credible PR agencies. It has the opposite problem: dozens of them, most with real client work, real reviews, and genuinely competent teams. Pick almost any name off a shortlist and you’ll probably get someone who…

There’s a very specific kind of football chaos that fans have gotten used to: the free-kick wall goes up, the camera cuts, and someone randomly drops flat on the grass behind the wall like they’re about to start a floor workout mid-match. That “human speed bump” move is meant to block low free kicks, but…

Here’s a hypothesis: the PR agency with the biggest media list is not the one a tech startup should hire. That should be the obvious call. And yet founder after founder in Jakarta makes the opposite one, chasing a roster of contacts over a team that actually knows how to tell a startup’s story to…