Category: Uncategorised

A press conference checklist helps PR teams decide whether a live media event is worth running, then keeps the announcement, spokespersons, logistics, media assets, and follow-up on track. The point is not to create a longer event plan. The point is to make sure journalists get a real story, credible access, usable material, and clear…

Agoda says younger travelers across Asia are forcing loyalty programs to feel less like a ledger and more like a travel companion, with “connected travel experiences” emerging as a new engagement lever. The company outlined these shifts in its 2026 Travel outlook and related sustainability research. The deeper shift is not that points are “dead,”…

The thing about Spider-Man is that he never really leaves the group chat. Even when there is no trailer drop in front of you, the franchise lives in memes, rewatch culture, and the constant online habit of treating New York City as part of the character’s identity. Samsung and Liquid I.V. are leaning into that…

ZetaDisplay has acquired retailmediatools, bringing a Berlin-based retail media SaaS platform into its digital signage and in-store media business. The deal gives ZetaDisplay a stronger software layer for retailers that want to sell, manage, and measure advertising across digital and physical commerce environments. It also shows where retail media is heading: less as a loose…

Reddit has a sharper AI problem than the usual platform question of whether answer engines will reduce traffic. The platform is now debating whether the same community data it licenses to AI companies could weaken the ad targeting story it sells to marketers. At Cannes, Reddit executive Roelof van Zwol said the company is actively…

Ask most comms people to name a journalist covering AI or martech in APAC, and you’ll get two names, maybe three, and then silence. I run into this constantly. Someone on a PR team wants to pitch a story and defaults to whoever they pitched last time, whether or not that person is even on…

There is a very specific kind of craving that does not need a prompt: the “one fry turns into the whole box” moment, the instinct to share, and the tiny ritual of grabbing McDonald’s fries as a reward, a comfort, or a default hangout add-on. That is the human truth McDonald’s Philippines leans into with…

A press release quote is the short on-record statement that explains why an announcement matters, not a place to repeat the headline in warmer language. For PR teams, it is often the one part of a release that can carry judgment, stakes, and a human point of view. That makes the quote section unusually important…

Cornerstone OnDemand’s new research across Asia-Pacific and Japan suggests many organizations are moving faster in AI ambition than in workforce enablement. Across eight APJ markets, 52% of employees say they feel equipped to adapt to AI and automation, while leadership teams report much higher confidence. The company outlined the findings in The Hidden Number: The…

Ryanair roasts its own passengers on TikTok. Wendy’s has spent a decade building a reputation for insulting people on purpose. Duolingo’s owl mascot has faked its own death, twerked on a desk, and appeared in a Severance parody, all in the name of getting people to finish a language lesson. None of this looks like…