Category: Uncategorised

Dollar Shave Club is using generative AI to make its advertising process faster, cheaper, and more tightly controlled by its own marketing team. The grooming brand’s latest campaign work shows a more specific use case for AI in creative production: not replacing brand strategy, but removing the production drag that often forces small teams to…

StoryMint’s founder on building the tool his own agency needed

Jul 15, 2026

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Ridho Putradi S’Gara has spent five years running an SEO agency. In December 2025, he started building a product that quietly competes with part of his own service line. Ridho is the founder and CEO of Search Agency, a Jakarta-based SEO consultancy he started in 2021 that works with SMB founders, in-house marketing teams, and…

Cvent backs brand reset with $1B event tech investment

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Cvent has unveiled a new brand identity around what it calls the Presence Premium, backing the shift with a multi-year investment plan across technology, AI, and product innovation. The move is less about a logo refresh than a bid to make event marketing feel more measurable and defensible as AI-generated content crowds every digital channel.…

Erling Haaland’s World Cup exit didn’t stop brands from trendjacking his look

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When a player’s tournament ends, the internet rarely waits for the credits. The conversation just shifts. In Erling Haaland’s case, it shifted into something even more shareable: the instantly recognisable silhouette, the long blond hair, and the kind of “you know it when you see it” visual cue that social teams can remix in minutes.…

Anthropic’s new Claude film bets on “hard questions” as a brand stance

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In a moment when AI conversations can feel split between hype and fear, Anthropic is leaning into something more human: the messy, emotional questions people ask when they are trying to make sense of new technology. In a new two-minute film, Anthropic frames AI as a tool that should support human curiosity and connection, not…

Media briefing: how PR teams should brief journalists before the story breaks

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A media briefing is a structured session where a company gives selected journalists the context, access, and source material they need to understand a story before deciding whether to cover it. For B2B PR teams, the format sits between a pitch and a press conference: more interactive than an email, but usually more focused than…

Farmers Insurance tweaks its jingle and goes all-pink for a new brand push

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Nearly every American can hum the “We Are Farmers” melody, even if they cannot remember where they first heard it. That is the kind of brand memory most marketers dream about, and it is also why changing it is risky. In its latest brand refresh, Farmers Insurance is keeping the earworm but flipping the words,…

Gartner finds third-party gen AI beating brand chatbots

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Gartner has put a sharper number on a problem many brand teams already feel: customers are becoming more comfortable asking general-purpose AI assistants for help than using the chatbots brands built for them. The finding matters because customer service is no longer only a support function. It is part of the brand experience, the retention…

Markifact adds Google Ads MCP with approval controls

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