Category: Uncategorised

Burson has appointed Gemma Hudson as CEO of Burson Group Australia and New Zealand, effective immediately, putting a former Johnson & Johnson communications leader in charge of its AUNZ business across Sydney, Melbourne, Brisbane and Perth. Hudson reports to Burson APAC CEO HS Chung and will also oversee the agency’s specialist government relations firms Hawker…

A lot of AI marketing still assumes people want to be impressed by specs. But most people just want the vibe to feel normal: the right pause, the right timing, and an assistant that does not talk over you. OpenAI is leaning into that human expectation with a campaign film built around grandmothers testing GPT-Live,…

Media relations is the part of PR that turns a useful company story into credible third-party coverage. It is not just sending a press release, collecting clippings, or trying to be friendly with journalists. For B2B marketers and comms teams, media relations is the operating system behind earned visibility: choosing the right story, matching it…

Brand colors are supposed to be the easiest part of brand recognition. You see a familiar palette, your brain fills in the rest, and you move on. That is exactly why disputes over “look and feel” can get messy fast, especially when the design is attached to a hype-driven product like a sneaker drop. 7-Eleven…

Being a K-pop fan means you are used to the contrast: flawless stage visuals, then the behind-the-scenes reality of rehearsal rooms, tight schedules, and constant pressure. That “pretty, but exhausting” gap is exactly where Sunsilk is choosing to meet people. In its latest global push, Unilever’s Sunsilk has teamed up with BABYMONSTER for a campaign…

Integral Ad Science (IAS) says mobile web display has become the biggest source of media quality risk, even as overall media quality improved across 2025. The company detailed the findings in its annual Media Quality Report. Mobile web display now sits at the uncomfortable intersection of scale and fragility: it represents a large share of…

Renault Group has appointed Paul Michon as corporate communications director, effective September 1, placing a former Kering communications executive in charge of a role that sits close to financial media, executive positioning, and institutional stakeholders. The appointment is a modest but telling move for a carmaker that is still explaining its technology, electrification, governance, and…

Travel content usually glorifies the destination, but the part people actually remember (and complain about) is often the in-between: the hotel that feels like a reset button when your routine disappears. That is the feeling Hilton is trying to bottle with the next chapter of its Deepika Padukone partnership, framed around the idea that a…

Shark content hits different when it is not just “look how close I got,” but “look how much we still don’t know.” That mix of awe, fear, and respect is exactly why Shark Awareness Day keeps resurfacing online, and why underwater creators keep filming even when the audience at the surface only sees a fin…

Heinz knows the real risk of fried chicken nights is not the calories. It’s the moment you realize the sauce drop is already mid-air and your sofa is directly in its path. In Italy, the brand is leaning into that very specific comfort-food behavior to promote its new Spicy Chicken Sauce and Fish & Chips…