Category: Uncategorised

Most influencer marketing conversations start with a budget line. Stanley’s turnaround started with three women in Utah gifting a tumbler nobody wanted to buy. That distinction matters more than it sounds. Stanley 1913, a 110-year-old drinkware brand, took its Quencher tumbler from a discontinued line to the center of a US$750 million revenue year without…

Meta is adding clearer disclosure labels for Facebook and Instagram ads that contain AI-generated or AI-edited content, a small interface change that points to a bigger governance problem for marketers. The update means AI-created promotions will carry a disclosure element inside the platform’s ad information menu. Meta says the label can apply when advertisers use…

AI creative used to create a production question for marketing teams. Could the model make an image, version a video, test more assets, and reduce the drag between an idea and a live campaign? That question is being answered inside the platforms themselves. Meta is moving image generation closer to paid social production. Amazon can…

Most marketers in Asia Pacific are drowning in the same problem: too many campaigns to track, too many agency moves to keep up with, and not enough hours to read everything. The easy fix these days is to just ask an AI tool to summarize the industry for you. There is a better, older habit…

An embargoed press release can help a PR team give journalists time to understand complex news before it goes public. Used well, it creates a fair publishing window and helps multiple outlets prepare thoughtful coverage instead of rushing. The catch is that an embargo is built on trust, not magic. If the story is weak,…

PepsiCo is leaning into a simple behavioural truth: a lot of snacking is not a shared, sit-down moment. It is a quick, slightly impulsive pause that happens between errands, commutes, and everyday micro-stress. The company shared the update in an official announcement describing a new PepsiCo Europe Foods brand platform, “Now in a Solo Pack,”…

Ask an AI assistant to name the top content marketing platforms, and it’s a coin flip whether ContentGrip shows up in the answer, filed next to HubSpot and Semrush as if it were another subscription to compare. It isn’t. It’s a media publication with a byline and an editorial calendar, not a product with a…

Building a media list is one of those PR tasks that looks simple until a launch date is close and every contact suddenly matters. A media list is the working database of journalists, creators, analysts, newsletter writers, and outlet contacts who are genuinely relevant to a story. For B2B teams, the quality of that list…

Meta has rolled out Muse Image, its first image generation model from Meta Superintelligence Labs, and the launch is not only a consumer creativity update. The company says the model is already powering experiences across Meta AI, Instagram, and WhatsApp, with advertiser and agency access coming through Advantage+ creative in the coming weeks. That makes…

Formula 1 fandom isn’t just about being trackside. Most fans experience race day from their couch, gaming chair, or whatever screen they have nearby, and that living-room ritual has become part of what makes modern F1 feel social and shareable. Doritos is building its Formula 1 partnership strategy around that reality, pairing a global brand…