Category: Uncategorised

An influencer outreach template should not sound like a mass pitch with a creator’s name pasted into the first line. The point is to open a commercial conversation without flattening the creator into inventory. That means the template has to carry fit, compensation, disclosure expectations, and a clear next step while leaving room for the…

Banner ads were, for a long time, the default answer to “how do I make money from my website.” Slap a 728×90 at the top, a 300×250 in the sidebar, call it a day. That approach still generates revenue for plenty of sites, but banner performance has been quietly declining for years — banner blindness…

Zappi has launched Amplify AI, a predictive ad testing product built for marketers producing large volumes of social video, creator assets, and digital campaign variants. The company is positioning the release as a way to bring consumer feedback into creative decisions that often go live without formal testing. The practical question is whether AI can…

Animoca Brands has launched Minds, a $10 million funding program to support early-stage teams building on its “Minds AI” agent platform, positioning AI agents as a new distribution layer that brands will have to design for. The company shared the initiative alongside a broader push to make “always-on” agents easier to deploy and control without…

Alta has raised Series A funding to expand its AI agent platform for go-to-market teams, a category where sales automation, marketing automation, CRM, and revenue operations are starting to collapse into one workflow. The company is positioning itself as an execution layer that can research accounts, qualify inbound leads, run outbound sequences, support AI calls,…

Real Chemistry has acquired Spurwing Communications, making Singapore its first Asia Pacific strategic hub and giving the healthcare communications group a direct base in one of the region’s more complex healthcare markets. The deal brings Spurwing founder and CEO Emma Thompson into Real Chemistry as president, APAC growth, reporting to Kath Harrison, group president, international…

Formula 1 fandom is not just about the people who can afford a ticket to Silverstone. It is the group chats, the watch parties, the highlight clips, the live commentary energy, and the very specific ritual of snacking while the lights go out. Doritos is leaning into that at-home reality with “The Crunch Prix,” a…

FINN Partners has acquired Honner, the Sydney-based financial and corporate communications agency, giving the US-headquartered independent agency a direct base in Australia and a larger financial-services bench across Asia Pacific. The transaction brings Honner’s 25-person team into FINN, adds Sydney and Melbourne to the network, and places founder Philippa Honner into a regional role as…

e.l.f., L’Oréal and Tarte are among beauty brands leaning into AI for data mining, content creation, loyalist engagement via chat, and product discovery as a way to deepen consumer connections. The details were outlined in an official announcement, with the central theme being less about novelty and more about repeatable, everyday use cases that make…

If you spend any time in streaming culture, you know the energy shift when a creator-led competition series drops a new season. Fans start guessing the lineup, clipping predictions, and treating the cast reveal like a mini event, especially when the headliner is someone as chronically online (and algorithmically unavoidable) as IShowSpeed. In that context,…