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Colgate Optic White Purple has launched “The Purple café”, an APAC-wide social-first campaign built around a six-part K-drama-inspired episodic series on TikTok. The details were outlined in the company’s official announcement. Instead of leaning on traditional ad formats, the campaign uses influencer-led storytelling and familiar K-drama tropes, positioning the toothpaste as a plot device that…

Brands are increasingly leaning on AI techniques to make messy, fragmented, or hard-to-use datasets more usable for audience targeting and marketing decision-making. The update was positioned around AI’s role in helping teams “crack open” challenging datasets so targeting can become more precise, even when inputs are incomplete or difficult to normalize. Table of contents Jump…

Rokt mParticle has launched its Performance Engine, a new suite built around an “Audience Agent” that helps marketers translate first-party data into higher-performing audiences for activation across ad platforms. The release also expands mParticle’s activation toolkit with two new “Performance Accelerators”, positioning the update as a workflow and outcomes play for enterprise teams trying to…

Media training is no longer just about looking composed on camera. For B2B marketers, founders, and PR teams, it is the discipline of preparing a spokesperson to say something accurate, quotable, and useful when a journalist, podcast host, analyst, or conference moderator asks a question under pressure. Table of contents Jump to each section: What…

Marvel Comics has partnered with USA TODAY PLAY to make the vertically formatted “Spider-Man TODAY” Infinity Comic series available exclusively on the PLAY digital entertainment hub, with new issues publishing every Wednesday for 48 weeks starting June 16. The collaboration also adds a curated library of 1,000 Marvel digital comics for USA TODAY PLAY subscribers,…

Share of voice calculation is one of the simplest ways to answer a hard question: are we showing up more than the competitors our buyers already know? For PR and B2B marketing teams, that question now stretches beyond press mentions. It includes search visibility, social conversation, analyst and newsletter mentions, and increasingly, whether AI answer…

Fractl argues that modern earned media programs should be planned around audience affinity rather than site traffic, especially as brands try to build “entity authority” signals across search engines and AI systems. The company laid out its findings and an interactive resource in an official announcement focused on “hidden gem” outlets, including niche websites, podcasts,…

KFC Australia has launched “Go Full Chicken,” a new brand platform and the first work from Special since the agency’s appointment earlier this year. The platform is built around the idea that great chicken comes from an obsessive commitment to doing things properly, spanning both staff craft and fan devotion. View this post on Instagram…

Gen Z is often framed as the generation most comfortable with AI. New survey data from Skyword suggests that view is only half right. The company’s survey of 1,000 U.S. consumers found that 67% of Gen Z respondents are using AI more frequently than they did a year ago, compared with 52% of consumers overall.…

Fisherman’s Friend is running a Singapore campaign that turns internet personality labels and Singlish phrases into limited-edition pouches, redeemed via a WhatsApp flow tied to 7-Eleven purchases. The campaign, titled “Which one are you?”, is positioned as a way to make an everyday lozenge purchase feel more like a moment of self-expression, while extending the…