Category: Uncategorised

Most B2B influencer programs are built one campaign at a time. A creator is identified, a brief is written, a post goes live, and the team moves on. That model produces data points. It does not produce compounding pipeline influence. The brands spending seven figures on creator partnerships are doing something structurally different. They have…

Damiani has put Stray Kids’ I.N (Yang Jeong-in) front and center again for a second ad campaign with the Italian jeweler, this time alongside supermodel Mariacarla Boscono. The work continues the “Damiani Icons” concept introduced in prior ads, with portraits shot by photographer Larissa Hofmann and art direction by Christopher Simmonds. Table of contents Jump…

A crisis communication plan is the document your team reaches for when there is no time to think. If it does not exist before the crisis starts, you are writing it under pressure, which is exactly when mistakes get made. Most PR teams know this. Most still have not built one. The gap is not…

AEON Bank is bringing back its “Creator collective” programme for a second year, positioning it as a six-month creator challenge focused on financial literacy and everyday use cases for its digital banking offerings. The company framed the 2026 edition around becoming more “celik Ringgit” (Ringgit savvy). The programme is set to kick off in July,…

B2B influencer marketing entered 2026 with a mandate to prove itself at scale. Six months in, the data from LinkedIn, TopRank Marketing, and the World Federation of Advertisers paints a consistent picture: this is no longer a channel B2B marketers are experimenting with. It is one they are being held accountable for. This piece pulls…

Storika has raised a seed funding round to build out its AI-driven influencer marketing automation platform and support expansion into the US market. The round brings together a mix of strategic and financial backers, and the stated focus is product improvement plus B2B customer growth. For marketers, the practical question is whether “AI-native” creator tooling…

Gap Inc. is rolling out an AI-led effort to modernize how it runs marketing across its portfolio, starting with owned channels such as brand and commerce touchpoints. The initiative centers on unifying customer and product data, then using AI and agentic capabilities to personalize experiences, improve interactions, and accelerate campaign delivery. The company outlined the…

Sprite is rolling out a new campaign, “The Living Tracklist,” built around debating hip-hop’s most impactful songs across packaging, social content, and a Genius-powered digital experience. The company outlined the initiative as a long-running, updateable conversation format that invites fans to challenge and reshape the playlist over time. The campaign leans on participatory mechanics, including…

Agentic AI is showing up more often in the ad buying stack, with programmatic-facing products positioned around automating parts of campaign setup and execution. Magnite, Mediaocean, and PubMatic are among the platforms tied to this latest wave of agentic AI advertising offerings. While “saving time” is the most obvious promise, the bigger question for marketers…

Doritos Loaded has released a new global commercial featuring Gordon Ramsay and Mercedes-AMG PETRONAS Formula One driver George Russell, blending food preparation with a Formula 1-themed fictional stunt. The details were outlined in the company’s newsroom announcement, which also positions the work as part of Doritos’ existing partnerships with the Mercedes-AMG PETRONAS Formula One Team…