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Public relations plays a vital role in the board game industry, where success often depends on building strong communities and generating authentic buzz. Small publishers and independent game creators face the challenge of standing out in a market that releases over 4,000 new titles annually. PR strategies like community game nights, influencer partnerships, and active…

The US is wired, literally. According to Meltwater’s 2025 Global Digital report, 93.1% of Americans are online, mobile broadband has hit 100% of mobile connections, and over 73% of the population now uses social media. But while the top-line numbers are impressive, the story beneath the surface is even more important for marketers looking to…

The Brooklyn Tech Expo brought together founders, engineers, and marketers to explore what’s next at the intersection of innovation, entrepreneurship, and artificial intelligence. Across panels and keynotes, one theme stood out: the future of technology depends as much on human curiosity as it does on machine intelligence. From helping traditional industries embrace generative AI to redefining…

Advertising Week New York 2025 brought together marketers, brand leaders, and innovators to explore the future of influence, purpose, and performance. Across packed rooms and buzzing hallways, one theme emerged: the next evolution of advertising isn’t just about reach; it’s about resonance. From purpose-driven storytelling to retail media ecosystems and AI-fueled creativity, this year’s panels underscored…

In a move that blends snack-time rituals with performance culture, OREO has partnered with K-pop girl group BABYMONSTER for a limited-edition Southeast Asia campaign. The launch introduces more than just a new cookie flavor. It repositions the iconic ‘Twist, Lick, Dunk’ routine as a full-blown fan experience, complete with music, dance, and offline activations. @oreo_indonesia…

A digital marketing audit provides a systematic way to assess your online marketing efforts and identify opportunities for improvement. Marketing professionals who conduct regular audits gain valuable insights into their campaigns’ performance, audience engagement, and return on investment. According to a 2023 study by Gartner, companies that perform quarterly digital marketing audits see an average…

Meta is launching a paid subscription in the UK that lets Facebook and Instagram users over 18 opt out of ads. Starting soon, users will receive dismissible notifications offering the choice to subscribe or continue using the free, ad-supported experience. The move aligns with recent guidance from the UK’s Information Commissioner’s Office (ICO), as Meta…

Indonesia’s digital landscape continues to expand in 2025, but the momentum looks uneven. While the country now counts 212 million internet users and 143 million social media identities, key platforms like TikTok and Messenger are seeing significant declines in ad reach. This suggests shifting user behaviors and recalibrated algorithms behind the scenes. This article explores…

In a bold blend of commerce and cause, Sephora and Rare Beauty are once again aligning their marketing calendar with World Mental Health Day. Their latest collaboration, running from 10 to 12 October 2025, reactivates the annual “Make a rare impact” campaign. This year, the focus is on Rare Beauty’s fine fragrance line, with all…

Public relations professionals in healthcare technology face a unique challenge: building trust around data privacy while promoting innovative digital health solutions. Recent high-profile data breaches and growing public awareness of data rights have made patients more concerned than ever about how their sensitive health information is collected, stored, and used. According to a 2023 Harvard…