Category: Uncategorised

Mastercard is making a serious play for digital advertising budgets with the launch of Mastercard Commerce Media, a global ad network built on its payments infrastructure and massive consumer data pool. This article explores how the financial giant’s media ambitions could reshape how brands approach performance marketing, particularly in retail, travel, entertainment, and everyday spend…

Golden Week 2025 is becoming a key growth engine for Asia’s luxury and hospitality industries, driven by affluent travelers from Mainland China. According to a recent survey by MDRi, 98% of respondents, each with liquid assets exceeding RMB 7 million, plan to travel during the national holiday. Hong Kong and Singapore are emerging as the…

Media relationships make or break a company’s public image, especially during challenging times. Public relations professionals who take time to build authentic connections with journalists and media outlets position their organizations for more balanced coverage and faster response times when issues arise. Research from Muck Rack shows that 91% of journalists prefer working with PR…

Pizza Hut is dialing up brand consistency across global markets with a newly refreshed logo, quietly introduced in August across the UK, Canada, and South Africa. The new design leans into the past while signaling forward motion. The iconic red roof remains, but the typeface now features a slanted, italic look that gives it a…

Marketing events offer fitness and wellness studios powerful opportunities to connect with potential clients, build community, and grow their businesses. From in-person fitness expos to virtual wellness workshops, strategic event marketing helps studios stand out in competitive markets while creating meaningful experiences that convert attendees into loyal members. The most successful studios combine multiple event…

Meta is about to make your conversations with AI part of your advertising profile. Starting 16 December, the tech giant will begin using interactions with Meta AI—its generative assistant available via text or voice—as another signal to determine what ads and content users see across its apps, including Facebook and Instagram. This article explores how…

Between tight deadlines and tighter budgets, most professionals are stuck trying to balance today’s job demands with tomorrow’s career goals. Upskilling sounds good in theory, but a new national survey commissioned by Youngstown State University (YSU) shows that good intentions aren’t always backed by action. This article explores the findings from YSU’s questionnaire of 1,000…

ChatGPT isn’t just answering product questions anymore. OpenAI just introduced a new feature called Instant Checkout, letting users purchase products directly inside ChatGPT conversations. Starting this week, the feature is available to ChatGPT Plus, Pro, and Free users in the US. It supports purchases from Etsy sellers, with Shopify merchants like Glossier, SKIMS, Spanx, and…

Gaming has become the world’s most profitable entertainment sector, with over 3.2 billion players globally spending $217.9 billion in 2023. This massive audience presents unique opportunities for brands to connect through targeted advertising and strategic partnerships. PR professionals working in gaming and AdTech face distinct challenges in reaching these audiences authentically, as traditional marketing approaches…

A new kind of Reel is stretching across Instagram feeds, literally. The platform’s latest viral trend, dubbed the thinnest video or 5120 x 1080 cinematic Reel, is redefining the boundaries of mobile content. Instead of the standard full-vertical format, creators are now cropping their footage into ultra-wide, panoramic slices that cut off the top and…