Category: Uncategorised

For years, public relations has relied on a familiar set of metrics to demonstrate impact. Coverage volume, tier-one placements, impressions, and share of voice have long served as proof points for success. Those indicators still matter. But on their own, they no longer explain how brands are actually being discovered, evaluated, and trusted today. The…

Datalinx AI, a US-based startup focused on solving data readiness for enterprise marketing, has raised $4.2 million in seed funding. The round was led by High Alpha, with participation from Databricks Ventures, Aperiam, and several notable angel investors. Datalinx positions itself as an “AI data refinery,” aiming to help large organizations turn messy, fragmented data…

Purple, a global player in digital connectivity and guest experiences, has launched Engage—a new CRM and email marketing platform aimed at helping physical venues turn visitors into regulars. The platform is designed for businesses of all sizes, from single-location coffee shops to multi-site restaurant chains, and leverages guest WiFi data to simplify customer engagement and…

Meta’s Threads has just crossed a new milestone that marketers shouldn’t ignore. It now boasts more daily mobile users than Elon Musk’s X. According to new data from market intelligence firm SimilarWeb, Threads reached 141.5 million daily active users on iOS and Android as of January 7, 2026, compared to X’s 125 million on mobile…

The functional nutrition market has reached $68 billion, creating both tremendous opportunity and intense competition for brands trying to stand out. PR professionals face a unique challenge: translating complex nutritional science into compelling consumer messages while maintaining credibility and regulatory compliance. The gap between clinical research and consumer understanding can make or break a brand’s…

When David Beckham sat down with CNBC at the World Economic Forum this week, the football icon brought with him more than just global goodwill and brand sponsorships. He also walked into a storm of public scrutiny, triggered by his son Brooklyn Beckham’s claims that the family prioritised “Brand Beckham” over personal relationships. The scandal,…

UAE-based startup Yozo.ai has secured US$1.7 million in pre-seed funding to build an AI-native revenue engine for e-commerce merchants. The round was co-led by Access Bridge Ventures and Disruptech Ventures, with participation from Arzan VC, Oraseya Capital, Plus VC, Suhail Ventures, Glint Ventures, and M-Empire Angels. Yozo’s platform aims to automate the complex work of…

AI just solved one problem for mobile games marketers—and created a bigger one. According to the latest 2026 edition of AppsFlyer and Newzoo’s State of Gaming for Marketers report, the real challenge has shifted from production to attention. While AI democratized development and scaled creative output across all budget tiers, audiences didn’t grow at the…

San Francisco–based startup GIGR, operating as Playad.ai, has secured US$5.4 million in pre-seed funding to accelerate its vision for AI-driven marketing workflows. The round was led by BRV Capital Management and Mirae Asset Venture Investment, with participation from Krew Capital and several notable angel investors. GIGR’s goal: to make ad creative a feedback-driven, AI-native process—starting…

The creator economy is still booming, but it’s not all front-facing glitz. Behind the scenes, operational complexity is piling up for marketers trying to scale influencer programs across platforms and regions. In a move that speaks directly to this challenge, Winclap—an AI-enabled growth transformation company active across Latin and North America—has acquired Brkaway, a North…