Category: Uncategorised

Indosat Ooredoo Hutchison is positioning AI as a core skillset in SheHacks 2026, with a target to reach 27,000 women-led micro, small, and medium-sized enterprises (MSMEs) over the next six months. The program is designed around practical AI use in day-to-day business work, including marketing, content creation, customer insights, operations, and financial management, supported by…

Apple’s latest privacy campaign makes a simple point: the internet is watching more than most people realize. Through a new global campaign called “Clingers,” the company visualizes online trackers as intrusive characters who physically follow users around the web, reinforcing Apple’s long-standing position that privacy should be a default, not a feature. Created with TBWAMedia…

RainFocus has upgraded Base Webinar to connect real-time webinar engagement signals to a single Global Attendee Profile, with the aim of reducing data silos between virtual and in-person event programs. The update centers on faster activation of engagement data into common martech systems, plus in-platform production tools for running webinars without relying on separate broadcast…

Most marketing teams deploying AI agents run into the same wall: they can show that the tool is busy, but they cannot show that it is working. Activity metrics pile up while leadership asks a different question: what is this actually returning? Measuring AI agent ROI in marketing workflows is not the same as measuring…

Mile Marker has acquired LIFT, bringing a performance content and creative team into its omnichannel media agency model to tighten the link between media execution and conversion-focused creative. The combined company will operate under the Mile Marker name, headquartered in New York City, with West Coast operations based in San Francisco. Mile Marker positions the…

WPP has launched Hex, a studio inside WPP Production designed to help clients and internal teams close practical AI skills gaps in creative and marketing execution. The studio starts with about 50 creative technologists drawn from WPP’s Creative Tech Apprenticeship program, with many coming from backgrounds outside traditional advertising. The company outlined the studio’s remit…

DoorDash is expanding its ads business with new premium placements, offsite activation via Symbiosys, and a partnership with LiveRamp focused on clean room measurement. The company outlined the updates in an official newsroom post. The combined move targets two common friction points in commerce media: proving incrementality using privacy-centric data collaboration, and giving brands more…

Indeed’s latest brand campaign signals a major repositioning for one of the world’s largest hiring platforms. The company is moving beyond its identity as a traditional job board and leaning into a future where AI-powered matching, rather than keyword-based searching, drives hiring outcomes. The new global campaign, “Jobs Need People,” arrives as both employers and…

Walker Sands has acquired RevPartners to expand its revenue operations (RevOps) and go-to-market (GTM) engineering capabilities across CRM architecture, demand orchestration, and managed RevOps services. RevPartners will operate as “RevPartners, a Walker Sands company,” and the combined organization cites more than 250 employees. Strategically, the deal adds deeper HubSpot and Clay implementation expertise to Walker…

Minerva has publicly launched an AI platform designed for consumer marketing teams, alongside a $20 million funding round and a collaboration with OpenAI. The product pitch is straightforward: unify fragmented first-party customer data, enrich it with additional consumer context, and then use AI agents to run marketing workflows, from data preparation through modeling, activation, and…