Category: Uncategorised

Burger King UK has rolled out a new Wagyu burger and is making sure everyone knows just how gourmet it is, with a little help from celebrity chef Gordon Ramsay. But here’s the kicker: he didn’t make it. In a cheeky new campaign called “Not made by Gordon”, created by BBH London, the fast food…

Public relations plays a vital role in the success of new ski resort features and amenities. When ski resorts invest millions in expanding trails, upgrading equipment, or adding luxury facilities, strategic PR campaigns determine whether these improvements attract visitors or go unnoticed. According to SAM Magazine’s 2023-24 marketing report, resorts that execute coordinated PR launches…

Los Angeles-based OranAI has secured a multi-million-dollar angel funding round to accelerate the expansion of PhotoG, its AI-powered marketing agent. The raise comes at a time when the martech space is crowded with AI-first startups racing to secure enterprise budgets. By putting capital behind its “AI marketing agent” model, OranAI is signaling that it wants…

Outrage spreads faster than joy. In marketing, that means campaigns with celebrity faces can ignite cultural firestorms before a brand has a chance to react. Sometimes the outrage is deliberate. Other times it’s collateral damage. Either way, high-arousal emotion wins on social media, and platform algorithms are happy to fan the flames. This article explores…

Influencer marketing is getting its Moneyball moment, and CreatorDB wants to lead it. The Taipei- and Los Angeles-based startup just closed a US$4.67 million Series A to scale its AI and data stack, launch self-serve software, and expand operations in the US. This article explores the funding, why the company thinks the creator “middle class”…

The Magnum Ice Cream Company (TMICC) is preparing to go solo. Following its demerger from Unilever, TMICC is expected to list publicly in Amsterdam, London, and New York by mid-November. The move will create the world’s only pure-play listed ice cream company, a rare carve-out in a food industry dominated by conglomerates. For brands and…

Netflix is cracking open the doors to programmatic advertising, and Amazon Ads is holding the keys. Starting Q4 2025, advertisers using Amazon’s demand-side platform (DSP) will gain direct programmatic access to Netflix’s ad-supported tier across 11 major markets including the United States, United Kingdom, Germany, Japan, Australia, and more. The move marks a significant shift…

The gambling industry faces rapid technological advancement and shifting consumer expectations, making public relations more critical than ever. New technologies like artificial intelligence and blockchain are reshaping how gambling companies communicate with their audiences and build trust. PR professionals must now master these tools while maintaining compliance with strict regulatory requirements. Recent data shows that…

Sephora is leaning into inclusivity with a campaign that goes beyond product marketing and into brand values, centered on individuality, cultural nuance, and self-expression. Its latest effort, The Perfect Shade For You, is now live across 10 countries in Asia Pacific, including Australia, India, and Indonesia. This article explores how the campaign taps into consumer…

What does it take to grab and hold consumer attention in today’s fragmented media environment? YouGov’s latest Advertiser Impact Q2 2025 report offers a clear snapshot. It reveals the brands with the biggest jumps in Ad Awareness across Australia, India, Indonesia, Singapore, and Thailand. Global giants like Amazon and Coca-Cola made the list, but so…