Category: Uncategorised

Mongolia is making a bold bid for global attention, and it’s doing it with cinema. A new three-minute film titled Go Mongolia, developed by Edelman, is taking center stage as part of a high-production push to reframe the country’s image internationally. Streaming now on global news outlets and digital platforms, the film elevates Mongolia’s vast…

Audi’s future Formula 1 team is already racing ahead in brand positioning. Ahead of its 2026 grid debut, the automaker has signed a multi-year partnership with adidas, naming the sportswear giant as its official apparel partner. This article explores what the tie-up means for both brands, how it fits into the broader trend of lifestyle-driven…

Building brand loyalty for supplement companies requires a strategic blend of public relations, consistent quality messaging, and customer-focused initiatives. The supplement industry faces unique challenges, from strict regulatory requirements to consumer skepticism about product effectiveness. PR strategies that prioritize transparency, education, and authentic customer relationships help supplement brands stand out in a competitive market. Through…

Anime has long been Japan’s most beloved cultural export. But across Southeast Asia, it’s no longer just imported fandom. It’s a living, evolving medium shaped by local creators, hybrid aesthetics, and emotionally invested communities. For marketers, this shift is more than a trend. It’s a wake-up call to stop treating anime as visual garnish and…

Serial entrepreneur Benjamin Zenou believes most agencies are approaching AI backwards. Instead of automating tasks, they should be systematizing the expertise that makes them unique in the first place. A year and a half ago, Benjamin Zenou and co-founder Jonathan Moraly sat down and asked themselves a hard question: “If everyone has access to all…

YouTube ads are the most common way for creators to earn money. But they are not always reliable. Sometimes, ads don’t pay much, and earnings can go up and down. Because of this, many creators look for other ways to make money. Some even combine YouTube income with side hustles, like using apps to earn…

Promoting family activities at ski resorts requires a strategic public relations approach that puts safety, accessibility, and fun at the forefront of all communications. PR professionals and resort marketers face unique challenges in attracting families to winter sports destinations while addressing common parental concerns about skill levels, safety measures, and entertainment options for all ages.…

Independent adtech company PubMatic is taking Google to court, accusing the tech giant of monopolistic behavior that it claims has stifled fair competition in the digital advertising market. The lawsuit, filed in the US District Court for the Eastern District of Virginia, aims to hold Google accountable for anticompetitive practices that PubMatic says have harmed…

Viral trends may drive clicks, but they’re also driving marketers to the brink. In a new study from Adobe Express, 270 marketers shared what it really feels like to chase engagement in a world where content must be timely, witty, and brand-safe. Often, all at once. From FOMO-driven posts to burnout and AI-generated shortcuts, the…

Tinder is leaning deeper into cultural marketing with its latest Japan activation: a symbolic “breakup shrine” that helps users cut ties, romantic or otherwise, and open themselves to new connections. Inspired by traditional Japanese rituals like enkiri (cutting ties) and otakiage (ceremonial burning), the initiative puts emotional closure at the center of its Gen Z-focused…