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A 5WPR study of how the most important B2B software category gets surfaced — or disappears — inside AI-powered buyer research THE ATTRIBUTION GAP THAT QUIETLY KILLS DEALS Something structural has changed in how finance software gets bought in 2026, and most vendors haven’t caught up. Gartner’s latest data, drawn from a survey of 632…

TikTok’s latest AI experiment did not last long. After quietly rolling out a feature that allowed AI-generated “remixes” of user videos, the platform has now paused the test following widespread creator concern around privacy and control. @carterpcs What does “Allow AI to remix content” even mean?? And why is it on by default. #carterpcs #tech…

WPP is pushing marketing closer to the real world. By integrating Google Earth AI into its WPP Open platform, the company is attempting to solve a long-standing gap between digital signals and physical consumer behavior. This article explores how Earth AI datasets are reshaping audience intelligence, media planning, and creative production and what this means…

Shade has raised US$14 million in a funding round led by Khosla Ventures, Construct Capital, and Bling Capital, bringing total funding to US$20 million. The company is building a cloud platform that combines media storage, AI-assisted search, review, and collaboration for creative teams working with large video and rich media libraries. For marketing and creative…

Cox Automotive has signed a definitive agreement to acquire 100% of Fullpath, adding an AI-powered customer data platform (CDP) and marketing automation product to its dealer technology portfolio. The deal is subject to regulatory approval and is expected to close within 30 days. For marketers inside dealer groups, this is less about a new point…

Adobe is making a decisive push into agentic AI, introducing a new platform designed to turn fragmented AI experiments into coordinated, enterprise-wide workflows. Announced at Adobe Summit 2026, the move signals a shift from isolated automation toward fully orchestrated customer experience systems. This article explores what Adobe CX Enterprise actually does, how it fits into…

Google is pushing Search advertising further into automation, with AI Max officially moving out of beta and replacing legacy setups like Dynamic Search Ads. For performance marketers who have relied on DSA as a flexible catch-all, this is not just a feature update. It is a structural shift in how targeting, creatives, and optimization work…

Emotional marketing is not new. But in an attention economy where most ads are ignored within seconds, it is becoming one of the few reliable ways to break through. Some campaigns do more than capture attention. They stay with you. The kind you remember days later, or the ones that quietly make your eyes well…

DOJO AI raised a $6 million seed round at a $30 million valuation to expand its multi-agent marketing platform and accelerate growth in the United States. The round was led by Armilar, with participation from Heartfelt VC. The funding is a signal that investors are still backing “AI-native” marketing execution products, especially those pitching consolidation…

Cox Automotive has signed a definitive agreement to acquire 100% of Fullpath, aiming to add an automotive-focused customer data platform (CDP), marketing automation, and AI capabilities to its dealer technology portfolio. The transaction is subject to regulatory approval and is expected to close within 30 days. The deal matters less as a pure “feature add”…