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Financial institutions face a persistent challenge: how do you make money management compelling enough to change behavior? Traditional financial education—dry tutorials, lengthy PDFs, and static dashboards—fails to capture attention in an age where users expect interaction, feedback, and reward. The answer lies in gamification, which transforms financial literacy from a chore into an experience worth…

Marketing teams are changing. AI is no longer used only for small tasks. It is starting to act as a part of the team. This change is explained in Microsoft’s 2025 Work Trend Index, a study based on 31,000 workers across 31 countries​. The report shows that AI “agents”—systems that can plan, act, and complete…

In the age of algorithmic newsfeeds and AI-generated misinformation, Reuters is making a bold brand statement: trust is not negotiable. The global news agency has launched a new brand campaign titled “Pure news, straight from the source”, which uses generative AI not to produce journalism, but to visualize how distorted information spreads when it strays…

The event marketing world has reached an inflection point. What worked two years ago—standard booths, generic agendas, passive attendees—no longer cuts through the noise. Today’s event professionals face a different reality: audiences expect experiences tailored to their interests, technology that feels natural rather than forced, and engagement opportunities that extend beyond a single day in…

Gentle Monster just turned its Fall 2025 eyewear drop into a cinematic horror experience, and it’s far more than a Halloween gimmick. This article explores how the Korean brand teamed up with actor Hunter Schafer and director Nadia Lee Cohen to create THE HUNT, a one-minute campaign film that riffs on horror tropes to deliver…

Coca-Cola has long been synonymous with iconic Christmas advertising, but its latest move into generative AI territory is leaving many fans cold. The beverage giant’s 2025 holiday campaign, built with the help of AI studios Silverside and Secret Level, has been met with criticism for ditching festive nostalgia in favor of poorly animated critters and…

AI is transforming how professionals handle legal documents, and marketing teams are getting in on the action. Tools like ChatGPT, Claude, and Microsoft Copilot are being used to speed up everything from drafting NDAs to reviewing partnership agreements. But while these AI tools are helping professionals move faster and cut costs, they’re also introducing fresh…

PepsiCo has unveiled its first global brand refresh in nearly a quarter century. But this isn’t just a visual facelift. The corporate rebrand aims to reshape how the company is perceived, both by consumers and the business world, while reinforcing PepsiCo’s evolving position as a modern, innovation-driven food and beverage giant. This article explores what’s…

Meta has spent much of 2025 doubling down on AI tools, but now it’s returning to Facebook’s roots with something more emotional: human connection. The company just launched “A Little Connection Goes a Long Way,” its first major Facebook brand campaign in four years, created by Droga5. The holiday-timed campaign is a strategic move to…

Health-conscious consumers represent one of the fastest-growing audience segments on social media, and reaching them requires more than traditional advertising approaches. These individuals actively seek authentic information, community support, and trustworthy guidance to make informed decisions about their wellness journeys. For healthcare marketers, wellness brand managers, and healthcare providers, social media offers an unprecedented opportunity…