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When a company’s reputation takes a hit, the path forward can seem insurmountable. Yet history shows us that some of the world’s most recognized brands have faced severe reputation crises and emerged stronger than before. These recovery stories offer more than just inspiration—they provide a roadmap for organizations navigating their own challenges. By examining how…

When a brand calls itself a “cult,” it better be ready to explain why. For Clean Cult, the name became the spark for a TikTok campaign that flipped sustainability marketing on its head. Instead of guilt, the brand used irony. Instead of top-down messaging, it empowered creators to co-own the story. The result? A campaign…

WPP is changing how agency tech gets delivered by opening up its AI engine to marketers without requiring agency support. The holding company has launched WPP Open Pro, a self-serve platform that lets brands plan, create and publish campaigns using the same tools that power its global agency network. With this launch, WPP becomes the…

Netflix is bringing its record-breaking animated film KPop Demon Hunters to the toy aisles, announcing that both Mattel and Hasbro will serve as co-master toy licensees starting in 2026. The move signals Netflix’s growing ambition to build multi-channel franchises from its original content. This article explores the strategy behind the licensing play, why it matters…

Amazon is on a mission to turn brand advertising into a performance channel, and it’s picked Australia as its proving ground. With five million Prime Video viewers, strong advertiser retention, and AI tools linking entertainment to shopping behavior, the company is pitching itself as the rare player that can merge scale, data, and accountability in…

The inaugural Beauty New York transformed Lower Manhattan’s Oculus into a space for creativity and connection. Organized by the Cosmoprof North America team, the October 17-18 event brought together brands, founders, and trendsetters for two days of discussion, discovery, and product innovation. Blending professional expertise with consumer engagement, the debut signaled how beauty events are…

Event organizations hold a unique advantage in the social media landscape – their staff experience the excitement and energy of live events firsthand. When employees share authentic stories and behind-the-scenes moments, they create genuine connections that resonate far more than traditional marketing. Research shows employee-shared content receives 8 times more engagement than content shared through…

Football icon Lionel Messi is back in the global spotlight—but not for his footwork. This time, it’s his signature scent doing the talking. Game On Product Group just launched MESSI Platinum, the newest edition in its fragrance lineup, with a bold new campaign powered by AI, 3D VFX, and cinematic storytelling. The integrated campaign, developed…

Public relations plays a vital role in communicating sustainability initiatives within supplement manufacturing. As consumers increasingly prioritize environmental responsibility, supplement brands must effectively showcase their eco-friendly practices to build trust and differentiate themselves in the marketplace. According to a 2023 Natural Products Industry Report, 73% of supplement consumers consider environmental impact when making purchasing decisions.…

OpenAI has rolled out Atlas, an enterprise-focused toolset designed to help organizations build, manage, and scale internal GPTs. While the company is best known for ChatGPT, Atlas brings a more structured, team-oriented offering into the mix — targeting use cases across brand research, internal content ops, knowledge management, and communication workflows. This article explores what…