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Meta’s Threads has just crossed a new milestone that marketers shouldn’t ignore. It now boasts more daily mobile users than Elon Musk’s X. According to new data from market intelligence firm SimilarWeb, Threads reached 141.5 million daily active users on iOS and Android as of January 7, 2026, compared to X’s 125 million on mobile…

The functional nutrition market has reached $68 billion, creating both tremendous opportunity and intense competition for brands trying to stand out. PR professionals face a unique challenge: translating complex nutritional science into compelling consumer messages while maintaining credibility and regulatory compliance. The gap between clinical research and consumer understanding can make or break a brand’s…

When David Beckham sat down with CNBC at the World Economic Forum this week, the football icon brought with him more than just global goodwill and brand sponsorships. He also walked into a storm of public scrutiny, triggered by his son Brooklyn Beckham’s claims that the family prioritised “Brand Beckham” over personal relationships. The scandal,…

UAE-based startup Yozo.ai has secured US$1.7 million in pre-seed funding to build an AI-native revenue engine for e-commerce merchants. The round was co-led by Access Bridge Ventures and Disruptech Ventures, with participation from Arzan VC, Oraseya Capital, Plus VC, Suhail Ventures, Glint Ventures, and M-Empire Angels. Yozo’s platform aims to automate the complex work of…

AI just solved one problem for mobile games marketers—and created a bigger one. According to the latest 2026 edition of AppsFlyer and Newzoo’s State of Gaming for Marketers report, the real challenge has shifted from production to attention. While AI democratized development and scaled creative output across all budget tiers, audiences didn’t grow at the…

San Francisco–based startup GIGR, operating as Playad.ai, has secured US$5.4 million in pre-seed funding to accelerate its vision for AI-driven marketing workflows. The round was led by BRV Capital Management and Mirae Asset Venture Investment, with participation from Krew Capital and several notable angel investors. GIGR’s goal: to make ad creative a feedback-driven, AI-native process—starting…

The creator economy is still booming, but it’s not all front-facing glitz. Behind the scenes, operational complexity is piling up for marketers trying to scale influencer programs across platforms and regions. In a move that speaks directly to this challenge, Winclap—an AI-enabled growth transformation company active across Latin and North America—has acquired Brkaway, a North…

PAR Technology, a major player in foodservice technology, has announced its plan to acquire Bridg, an identity resolution and shopper intelligence platform currently owned by Cardlytics. The deal, valued at up to US$30 million in PAR stock, is expected to close in the first quarter of 2026. This move aims to bring together loyalty and…

Luxury automakers love talking about design, but MINI is doing something different: showing it. The brand’s new global campaign, built around a collaboration with British designer Paul Smith, trades horsepower talk for an immersive design narrative that leans into cultural storytelling. This article explores how MINI is using its Paul Smith partnership to reset expectations…

When family budgets tighten and discretionary spending shrinks, toy companies face a harsh reality: products once considered must-haves suddenly become optional luxuries. PR directors at mid-sized toy firms know this pressure intimately, watching sales figures drop while executives demand proof that communication strategies deliver measurable returns. The good news? Strategic public relations can transform economic…