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Singaporeans may be racking up overtime, but not vacation days. According to Expedia’s 2024 Global Vacation Deprivation report, 62% of Singaporeans say they rarely use all their annual leave. Enter Cathay Pacific’s newest antidote to burnout: a travel campaign with AI as the doctor. This article explores “Tripment,” a tongue-in-cheek campaign that repositions air travel…

LinkedIn is partnering with fashion brand Love, Bonito to start a different kind of workplace conversation, one that centers the questions women often leave unspoken. From navigating mentorship to communicating with confidence, the new regional campaign, titled “What we don’t ask: Career questions women should start asking”, aims to close the confidence gap that persists…

Social media has transformed how ski resorts connect with their guests and market their destinations. From Instagram stories showcasing fresh powder to Facebook groups building year-round communities, social platforms offer unique opportunities to attract visitors and build lasting relationships. Research shows that 87% of skiers and snowboarders check social media before planning their trips, making…

Despite the wide variety of free and paid guest posting platforms and marketplaces available on the web, promoting a brand or business still remains hard work — yet it is something you cannot succeed without. The challenge is not simply the number of websites that accept guest posts and press releases, or the high prices…

Timing matters more than ever on LinkedIn, and not just for your audience. Adobe Express just surveyed over 600 business owners and marketers to figure out when posts get the most attention. Their findings suggest many professionals might be getting their timing wrong. Most marketers stick to posting on Mondays and late mornings. But according…

Public relations plays a vital role in promoting responsible gambling practices within the gaming industry. As gambling becomes more accessible through both land-based and online platforms, operators face increasing pressure to protect players while maintaining profitable operations. PR strategies focused on responsible gambling help organizations build trust, meet regulatory requirements, and create sustainable business practices.…

A new job listing reveals plans for campaign tools, attribution, and platform integration OpenAI, the company behind ChatGPT, is taking a significant step into MarTech territory. A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to build in-house tools for campaign management, real-time attribution, and ad platform integration. The…

Avi Schiffmann wants you to hate his startup’s ads, and maybe that’s the point. The 22-year-old founder of AI companion company Friend has launched what he claims is the first major AI-focused out-of-home campaign, dropping over US$1 million to blanket New York City’s subway system with provocative posters. But rather than sell the idea of…

OpenAI may be one of the most watched companies in tech, but internally, it still operates more like a startup. That’s the message from James Wilczynski, OpenAI’s first Communications Director based outside the US, as he lifted the curtain on how the company navigates PR, storytelling, and trust at the recent PR Asia conference in…

Netflix and AB InBev are teaming up to bring beer brands directly into the streaming experience, both on-screen and off. This new global partnership spans title integrations, co-branded activations, event sponsorships, and even NFL ad buys. It marks one of the most expansive commercial tie-ups in Netflix’s history. For marketers, the deal signals a strategic…