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Andy Morley, Uber’s Chief Marketing Officer for Asia Pacific, is stepping down after nearly a decade with the company. His exit marks a major leadership transition for the ride-hailing giant, especially across a region where marketing strategy has been pivotal to growth. This article explores Morley’s legacy, what the transition signals about Uber’s evolving marketing…

Public relations plays a vital role in reducing health disparities by promoting technological solutions that increase access to quality healthcare for underserved communities. Through strategic communication and partnerships, PR professionals connect life-changing innovations with the populations who need them most. The intersection of PR, health technology, and social equity represents a powerful opportunity to address…

The long-brewing TikTok drama may have finally found a resolution, at least on paper. President Donald Trump has approved a US$14 billion deal that will keep the video platform operational in the United States but under a drastically different ownership structure. Backed by enterprise tech company Oracle, private equity firm Silver Lake, and the Abu…

Artificial intelligence and quantum computing technologies are rapidly reshaping the cybersecurity public relations landscape, creating new challenges and opportunities for communication professionals. PR teams now face increasingly sophisticated cyber threats that can damage organizational reputation within minutes, while also needing to maintain compliance with complex global regulations. Recent data from Arctic Wolf’s 2025 Trends Report…

Maybelline New York is rewriting one of the most recognizable beauty jingles in the world, and it is doing so with Miley Cyrus as the voice behind the refresh. The brand has named the pop star and culture disruptor as its new global spokesperson, anchoring a campaign that revives the decades-old “Maybe she’s born with…

Denim icon Levi’s has teamed up with Disney and Pixar for a new limited-edition collection marking the 30th anniversary of Toy Story, the first fully computer-animated film. The collaboration taps deep into nostalgia, turning fan-favorite characters into collector-worthy fashion pieces that fuse American Western style with playful cartoon details. This article explores how the Levi’s…

Modern cybersecurity PR requires more than technical expertise – it demands coordinated action across multiple departments to protect organizations from threats while maintaining stakeholder trust. Recent data shows that companies with strong cross-functional cybersecurity teams respond 52% faster to incidents and reduce breach costs by an average of $2.3 million compared to organizations operating in…

With ChatGPT and other AI engines siphoning off web traffic, some publishers are taking matters into their own hands. They’re building AI-powered answer engines that live directly on their sites. These tools are designed to mimic the chatbot experience without sending readers elsewhere. This article explores the emerging trend of branded publisher AI engines, what’s…

Kipling is leaning hard into playfulness this season. With its FW25 collection, the brand is rolling out “Follow your monkey,” a new global campaign that puts its iconic monkey mascot front and center. Not just as a keychain, but as a core branding character.  This article explores how Kipling’s campaign leans into emotional branding, what…

OpenAI is rolling out its largest brand campaign yet for ChatGPT, and this time, the AI company is ditching the tech-first narrative. Instead, it’s embracing real, human-centered stories—from finding a recipe for date night to planning a sibling road trip. Following a visually abstract Super Bowl debut earlier this year, OpenAI’s new campaign marks a…