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Higgsfield has raised US$400 million at a US$5.4 billion valuation as the AI video company pushes further into enterprise marketing. The funding gives it more capital to build enterprise products, expand computing capacity and strengthen security as more of its revenue shifts toward business customers. For marketers, the bigger story is not simply another large…

Bedrooms are where people get strangely specific about taste. The lighting has to feel right, the colours have to match a vibe, and the bed is not just a bed, it is the centrepiece of a space that’s half comfort, half identity. That’s why bedding “choice” can land as self-expression, not just a functional purchase.…

When BTS hit the World Cup final halftime stage in New Jersey, the performance was only half the conversation. The other half was the outfits, because in 2026, a major pop moment instantly becomes a scavenger hunt: fans zoom in, ID pieces, trade screenshots, and turn styling into its own stream of content. BTS leaned…

If you have spent any time in K-pop spaces, you already know the “face card” is never just about visuals. It is about aura, consistency, and the kind of smile fans can recognise from a split-second clip. That is why a “sunshine smile” is not just a cute compliment in fandom culture. It is basically…

Celebrity toothpaste ads are usually easy to scroll past, but when a K-pop idol’s “signature smile” becomes the whole product story, it lands differently. Fans do not just see a whitening claim, they see an identity cue: bright, camera-ready, confidence-coded. In APAC, Colgate is betting that the beauty conversation has fully moved into oral care.…

YouGov says 27% of U.S. consumers discover new products through social media influencers or bloggers, based on YouGov Profiles data collected from June 2025 to June 2026. In other words, influencer-led discovery is meaningful, but it still sits behind friend and family recommendations (51%), retail browsing (44%), and search engines (42%). The more useful signal…

There’s a specific kind of thrill fans get when a tour stops feeling like “just a concert” and starts reading like a full universe. In Paris, BTS’ “BTS WORLD TOUR ‘ARIRANG’” leaned into that feeling through something fans instantly clock: custom looks that feel built for the stage, the member, and the moment. BTS revealed…

ehamarkets 같은 트레이딩 플랫폼이 스포츠 레전드를 내세울 때 사람들은 단순한 “광고 모델”보다 더 큰 신호를 읽는다. 익숙한 얼굴이 붙는 순간, 금융 서비스가 가진 낯설음과 거리감이 조금은 줄어들고, 브랜드가 “대중에게 설명 가능한 언어”로 다가오려는 의지가 드러나기 때문이다. 이번 파트너십은 마이클 오언의 글로벌 인지도를 통해 ehamarkets가 신뢰, 기술, 그리고 더 간편한 트레이딩 경험을 강조하려는 방향성과 연결된다. 회사는…

In August 2026, Zoom’s Chief Marketing Officer said something most CMOs would rather not say out loud. Kimberly Storin had just signed a deal with journalist and podcast host Nayeema Raza, built around Zoom’s biggest brand problem: nobody doubts the product, but almost nobody thinks of Zoom as anything more than a meetings app. The…

Crocs has spent months letting a weird little mystery simmer: hints of a giant egg popping up in marketing, including TikTok Shop livestreams, and a slow tease that something character-led was coming. Now the brand has made it official in an announcement: Niles, a six-foot-tall, non-speaking, bipedal crocodile who wears clogs and is being treated…