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In August 2026, Zoom’s Chief Marketing Officer said something most CMOs would rather not say out loud. Kimberly Storin had just signed a deal with journalist and podcast host Nayeema Raza, built around Zoom’s biggest brand problem: nobody doubts the product, but almost nobody thinks of Zoom as anything more than a meetings app. The…

Crocs has spent months letting a weird little mystery simmer: hints of a giant egg popping up in marketing, including TikTok Shop livestreams, and a slow tease that something character-led was coming. Now the brand has made it official in an announcement: Niles, a six-foot-tall, non-speaking, bipedal crocodile who wears clogs and is being treated…

If you have ever tried buying tour merch right before a stadium show, you already know the real boss battle is not getting to your seat. It is the line. For a fandom like ARMY, merch is not just a souvenir, it is part of the ritual, from collecting city-specific drops to finally grabbing the…

Turning a meal into a mini event is already a familiar Gen Z habit in the Philippines, whether it is filming mukbang-style bites, doing quick dance cutaways, or making “ordinary” food feel like a group hang. Pepsi is leaning into that same energy with Pepsi Extra Fizz, built around the idea that mealtime can be…

Netflix doesn’t need to convince Filipino audiences who Kris Aquino is. The interesting part is why her voice still feels like an event: quick, opinionated, and built for the kind of “let me react to that” viewing culture that thrives in group chats and comment sections. Netflix Philippines is leaning into that familiar energy by…

If you’ve been watching brand social lately, you’ve probably noticed how mascots are back, but not in the old “stands next to the logo” way. They’re showing up like recurring characters: familiar, meme-able, and flexible enough to live in short-form video, livestreams, and real-world pop-ins. Crocs is leaning into that culture shift with Niles, a…

There’s a very specific kind of sports culture flex happening right now: the “tournament fit check,” where every on-camera detail becomes part of an athlete’s public persona, from tunnel looks to accessories that signal status. Hublot is leaning into that energy by spotlighting multiple athletes, coaches, and football figures wearing specific watch models during a…

Car sounds usually fade into the background, but this time they are the point. The click, hum, and engineered tones you barely notice are being treated like samples, the same way producers might flip street noise or vintage synths into something you want on repeat. Toyota Motor Asia is pushing that idea with “Move your…

When a stadium show hits the scale of “once-in-a-career,” fans start clocking every detail, especially the styling. For Jung Kook’s two-night ARIRANG World Tour stop in Paris, the outfits became part of the conversation before anyone officially confirmed why they looked so specifically “designed,” not just “put together.” Balenciaga later confirmed it had created five…

When a group can be on hiatus, still dominate timelines, and still feel like a default reference point in pop culture, that is not just fandom power, it is mainstream memory. BTS has reached that rare status where people who do not follow K-pop closely still recognise the name and have an opinion. BTS’ label…