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Wearable technology sales reached $95.8 billion in 2023, signaling a fundamental shift in how people track and manage their fitness goals. Data from fitness facilities shows that members using wearables stay engaged 62% longer than those who don’t. For wellness and fitness marketers, this reality demands new strategies that blend technology, personalization, and immersive experiences.…

Everyone wants a piece of Gen Z. From platforms chasing short-form engagement to brands rethinking tone, speed, and authenticity, this demographic is rewriting the playbook for media consumption. Few creators have cracked the code quite like Stephanie Soo. I’m an avid listener of her stories myself. Her way of storytelling is disarmingly effective, thoughtful, clear,…

Stories shape our understanding of health and wellness at a fundamental level. The most successful wellness brands don’t just sell products or services – they tell stories that connect deeply with their audience’s desires for transformation, belonging, and better living. Research shows that brands using strategic storytelling see up to 22 times more memorability than…

Media coverage makes fitness startups stand out in a packed market. Smart PR strategies help new fitness brands build credibility, attract members, and create lasting connections with their target audience. The fitness industry saw a 171% increase in digital engagement during recent years, making strategic PR more valuable than ever for emerging brands. This guide…

In a job market increasingly shaped by artificial intelligence, workers are not just watching from the sidelines. They are making serious moves. A new national survey from Southeastern Oklahoma State University shows that Americans are investing in their futures by retraining, switching industries, and rethinking how they engage with work. This article breaks down key…

Public relations for water parks requires a strategic blend of safety messaging, entertainment value, and family-focused communication to attract and retain visitors. Water parks face unique challenges in reaching their target audience – parents seeking safe, memorable experiences for their children while staying within budget. PR professionals must craft campaigns that resonate with both parents…

Generative AI tools like ChatGPT, Perplexity, and Gemini are reshaping how users search, and publishers are getting cut out of the equation. Instead of clicking through to websites, users get instant AI answers, bypassing the monetization funnel entirely. This article explores the emerging frameworks media companies are proposing to reclaim revenue lost to AI-driven platforms.…

Sally Slater represents an unusual trajectory in the marketing world. A bestselling fantasy novelist turned AI marketing strategist, she recently co-founded InnovAItion Partners, an AI-native consulting firm focused exclusively on professional services firms. Her background spans content strategy, full-stack marketing, and innovation leadership at The Bliss Group, a full-service marketing communications agency, where she served…

A cyberattack can shatter customer trust in minutes, leaving organizations scrambling to maintain their reputation and relationships. When sensitive data falls into the wrong hands, public relations teams step into a critical role as the bridge between the company and its stakeholders. Recent studies show that 60% of small companies go out of business within…

The beauty industry has long leaned on influencers, but today’s most impactful creators aren’t necessarily the ones with the biggest followings. They’re the ones building trust, pushing for inclusion, and turning niche knowledge into community-driven impact. A new wave of beauty creators, each with fewer than 4 million TikTok followers, are commanding real influence and…