Author: admin

Raw numbers don’t sell stories—but the right consumer insight, wrapped in a seasonal trend and pitched at the perfect moment, can land your brand in Vogue’s next feature. Fashion PR professionals face relentless pressure to justify every media mention while competing against brands with ten times the budget. The difference between a pitch that gets…

Hashtags once sat at the center of social media strategy, acting as the primary way marketers signaled what their content was about. That era is quietly ending.  For B2B marketers and PR professionals, this is not just a tactical update. It is a structural change in how visibility is earned. As Marcus Willis, CEO of…

Multiply has raised $9.5 million and emerged from stealth with an AI-driven approach it calls “self-learning advertising” for B2B marketers. The company is focusing first on Google Search and LinkedIn, using connected go-to-market data to generate and refine creative, targeting, and messaging. The pitch maps to a real B2B pain point: performance declines when campaigns…

OpenAI is pulling the plug on one of its most experimental consumer bets. Just six months after launching Sora as a standalone AI video app with a social feed, the company has confirmed it will discontinue the product and reallocate resources elsewhere. We’re saying goodbye to the Sora app. To everyone who created with Sora,…

Canva has acquired Melbourne-based adtech startup Doohly for $30 million as it expands into digital out-of-home (DOOH) advertising. Doohly provides software for running information and advertising screens in offices and retail locations. For marketers, the deal matters because DOOH is increasingly managed like a software channel: creative velocity, scheduling, and network operations can become part…

Live shopping is steadily moving from experimental to essential. New data from Adobe Express shows that both content creators and brands are not just testing the format, they are generating measurable revenue and rethinking how sales and engagement happen in real time. For B2B marketers and PR professionals, the takeaway is clear: live shopping is…

Search visibility used to be a game of keyword density and backlinks. Today, the game is about clarity, structure, and authority, especially with the rise of AI-powered search. Whether you’re optimizing for Google AI Overviews, ChatGPT, or Perplexity, how you write determines whether you get cited, summarized, or ignored. This article explores how the SEO…

The rules of grocery CPG marketing have been rewritten. Trade spend that once bought endcap displays and circular features now competes with algorithms that decide which products appear first in a shopper’s Instacart search. For marketing directors managing mid-sized brands, the pressure is real: deliver double-digit growth while giants like Kellogg’s outspend you ten-to-one on…

AI tools have officially moved from backseat strategist to hands-on operator — at least on WordPress.com. The platform just upgraded its Multichannel Publishing (MCP) toolkit to allow AI agents to not only analyze content but take direct actions like publishing posts, managing comments, and organizing tags. This article explores what’s new in WordPress’s AI update,…

Klaviyo’s latest AI Consumer Personas Playbook introduces something more fundamental than a new way to personalize campaigns. It proposes a shift in how marketers should define and segment their audiences in an AI-driven landscape. This article explores why traditional segmentation models are breaking down, how AI behavior is emerging as a new segmentation layer, and…