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Public relations professionals who spent years mastering the art of the perfect pitch now face a new gatekeeper: artificial intelligence. When ChatGPT, Perplexity, and Google’s AI Overviews decide which sources to cite, they don’t care about your media relationships or your brand’s legacy—they parse structured data, entity signals, and semantic relevance at machine speed. For…

Zoom just launched its AI Companion 3.0 with a key strategic move: making the assistant available on the web and accessible to free users, with some limitations. This update isn’t just about catching up in the AI race. It reflects Zoom’s broader push to become a daily productivity hub, not just a place for video…

Netflix is charging ahead with its US$82.7 billion acquisition of Warner Bros. Discovery (WBD), defying criticism from labor groups, lawmakers, and competitors. The move, intended to reshape the global entertainment landscape, comes with promises of growth, creative opportunity, and theatrical revival. But not everyone’s convinced. This article explores how Netflix is responding to mounting pressure…

Adobe is raising the bar on AI video creation with its latest Firefly update. Until now, Firefly’s generative video capabilities were impressive but rigid. Creators had to regenerate entire clips just to fix small issues. That’s changing. Adobe has rolled out a powerful browser-based video editor that brings prompt-based editing, cinematic camera motion control, video…

Meta is extending Instagram’s short-form video experience to the biggest screen in the house. The social giant has begun testing Instagram for TV, a new app that brings personalized Reels to Amazon Fire TV devices in the US. This move isn’t just about a new viewing format. It’s a clear signal that Meta is taking…

Netflix is making another calculated move beyond film and TV, teaming up with audio giant iHeartMedia to bring over a dozen video podcasts exclusively to its platform starting early 2026. This new partnership follows Netflix’s recent deal with Spotify and signals a growing interest in reshaping the podcast landscape by focusing on video-first formats. With…

AI might finally be coming for your inbox, but this time, it wants to help. Google has quietly started testing a Labs experiment called CC, a Gemini-powered assistant that sends you a daily summary of your day ahead. Rather than functioning as a chatbot in your browser or phone, CC communicates entirely via email. It…

Toy subscription box businesses face a crowded marketplace where standing out requires more than just great products—it demands strategic public relations that builds visibility, trust, and subscriber momentum. For entrepreneurs running these services, particularly those operating on tight budgets, the challenge lies in creating authentic connections with parents while competing against established brands with deeper…

Some 96% of small businesses in the US use social media, but the global click-through rate is only 0.98%. Interestingly, 44% of users prefer to learn about new products and services through short-form video content, and 91% of businesses are using videos as a marketing tool.  Another study also found that 78% of shoppers research…

Hiring is one of the most expensive, high-stakes decisions a marketing team can make. Yet too often, teams hire reactively—chasing growth, trends, or a vague sense of being too busy. But what if the right time to hire isn’t when you’re feeling busy, but only when you’re hitting real business limits? That’s the approach taken…