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Creating PR campaigns for functional nutrition products requires a strategic blend of scientific credibility and consumer-focused messaging. Public relations professionals face unique challenges when promoting supplements targeting specific health outcomes like immunity, mental clarity, and athletic performance. According to a 2023 Nutrition Business Journal report, the functional nutrition market reached $68 billion in sales, with…

Google just posted another big quarter, and AI is at the heart of it. Alphabet, Google’s parent company, reported US$96.4 billion in Q2 revenue, up 14% year-over-year and ahead of Wall Street expectations. With a full slate of AI product rollouts, including advanced search enhancements, creative tools like Veo 3 and Gemini image-to-video, and a…

Building lasting connections with water park visitors requires strategic public relations efforts that go beyond basic marketing. Water parks face unique challenges in maintaining guest loyalty, from seasonal fluctuations to weather dependencies. PR strategies focused on membership programs, authentic testimonials, and emotional storytelling help create meaningful relationships with guests that extend far beyond a single…

Elon Musk’s X is rewriting the rules of digital advertising, and this time it’s about style over sizzle. The platform formerly known as Twitter is rolling out a new ad quality system that slashes costs for ads it deems “aesthetic”  as long as they ditch hashtags, emojis, and links. This article explores X’s updated ad…

Colgate is dialing up the star power across Southeast Asia, naming South Korean singer and actress IU as the face of its latest campaign for Optic White Purple toothpaste. The move reflects a growing trend among global brands: use pop culture icons not just for visibility, but to reframe everyday products as beauty essentials. This…

Google is pushing paid search deeper into the age of automation with the rollout of AI Max, a suite of AI-powered enhancements for Search Ads. The move signals a significant evolution in how ads are targeted, optimized, and served. But it doesn’t mean marketers can sit back and let the machines take over. In fact,…

Singapore’s breakneck pace might have met its match, at least for a moment, with KitKat’s latest marketing experiment. In a new campaign aimed at reframing rushed breaks as moments of intentional rest, KitKat has teamed up with collectible giant POP MART and its introspective mascot, DIMOO. This article explores how the KitKat x DIMOO blind…

A high-fashion ad in Vogue is drawing intense scrutiny, not for what it shows, but for who isn’t real. Guess’s latest campaign features an AI-generated model created by studio Seraphinne Vallora. The campaign has triggered a wave of online backlash and reignited debates about beauty standards, creative labor, and the role of artificial intelligence in…

Building trust in online gambling platforms requires a strategic combination of security measures, transparent operations, and consistent communication with players. Online gambling has grown into a multi-billion dollar industry, with the global market reaching $63.53 billion in 2022. With this rapid growth comes increased scrutiny from players and regulators alike, making trust-building a priority for…

Marketers pay attention. First it was AI-powered content. Now, AI-powered search is gaining ground. A new Adobe Express survey reveals that 77% of Americans are using ChatGPT as a search engine and 24% go to it before they even try Google. These numbers confirm what many marketers have already sensed: users are shifting away from…