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Google Pixel has rolled out a global “summer of football” campaign built around the messy, emotional reality of tournament fandom and the moments fans try to capture as they happen. Created with sports specialist creative agency Dark Horses, the work is designed to connect Pixel’s “Ask more of your phone” platform to real-world matchday behavior,…

AI commerce is not just shortening the path from discovery to purchase. It is removing the web page as the place where brands control the order of evidence. That changes the marketing problem. When a shopper asks an assistant what to buy, the brand may not get a landing page visit before the recommendation is…

Brands are learning that AI visibility is not free reach. Every answer box, chatbot citation, AI shopping recommendation, and automated customer interaction now carries a second cost: the burden of proving that the brand is still reliable when the interface is no longer fully under its control. That cost is rising because consumer behavior is…

AI skepticism is becoming a real audience segment, not just background noise, and it is changing how brands should talk about automation, data use, and “smart” features. The company described the dynamic in an official update on its site, framing AI skeptics as highly sensitive to messaging and quick to punish overreach. What is easy…

Gen Z doesn’t just discover drinks from glossy brand ads anymore. A lot of the “should I try this?” moment now comes from watching someone in an apron make it, talk about it, and casually answer questions in the comments like it’s a friend-to-friend rec. In that context, Starbucks will pilot a custom Creator Network…

Reactive PR is the discipline of responding to a live news moment, trend, issue, or journalist need quickly enough to earn useful coverage. It is not the same as posting a funny reply on social media and hoping people notice. For B2B PR teams, the real work is knowing which moments deserve a response, which…

Tango has brought back its 1990s tagline “You Know When You’ve Been Tango’d” for the first time in more than two decades, positioning it inside a new brand platform called “Wrecking Ball of Tang”. The platform, developed with VCCP, is designed to reconnect the brand with popular culture while keeping taste as the central point…

Mike’s Hot Honey is trying to turn hot honey from a “this is fun on pizza” trend into a repeat habit, and it is doing it by attaching the drizzle to moments people already gather around: matchday, streaming, and social video. The brand’s latest “Drizzle The Mike’s” push pairs food experimentation with U.S. soccer’s growing…

Brand monitoring is the always-on process of tracking what people, publishers, customers, competitors, creators, forums, and AI answer systems say about your brand. For PR and B2B marketing teams, it is no longer just a dashboard for mentions. It is an early warning system for reputation risk, campaign feedback, message drift, journalist interest, and competitor…

Klaviyo has released its Composer AI marketing agent into public beta and broadened its Customer Agent into a more extensible “agent platform” spanning marketing and service workflows. The update matters because it pushes AI in CRM from “assistive” features (suggestions, predictions) toward agentic execution, where the system can assemble campaigns, resolve common support tickets, and…